Et langt stykke hen ad vejen, ja - det er i hvert fald forventningen om fremtidige indtægter fra nye deltagere i spillet, der driver værket, og hvis ikke disse fremtidige indtægter rent faktisk bliver til noget, har vi balladen.

Ligner det noget, vi har set før?

"Most dot-com companies incurred net operating losses as they spent heavily on advertising and promotions to harness network effects to build market share or mind share as fast as possible, using the mottos "get big fast" and "get large or get lost". These companies offered their services or products for free or at a discount with the expectation that they could build enough brand awareness to charge profitable rates for their services in the future."

https://en.wikipedia.org/wiki/Dot-com_bubble