Links are not the only thing keeping big news publisher from high engagement on tweets; there are lots of factors. But this analysis shows that the way that most big news publishers, with the exception of Fox News, really haven’t changed the way they tweet, even as the platform’s incentives have changed.

Not directly about the Fediverse but this is extremely important context for all of us when we advocate for the Fediverse. The lack of control over how things function on a platform like X has real, significantly negative impacts on the basic functioning of news organizations and entities that are trying to broadly inform the public. This is some good evidence of that as at a basic level it makes no sense for news organizations to be disincentivized in an algorithm because they posted a link. That is hostile to the idea of good journalism at a basic level and we need to make that point as people who understand how important the Fediverse is.