"The problem here isn't advertising, it's surveillance. The ad-tech sector has convinced advertisers that targeting ads to users rather than content will massively improve ad performance. The evidence for this is very poor: targeted ads improve clickthrough rates by less than 5% (relative to content-based ads that relate to the substance of the page you're looking at), and they're incredibly expensive (and very dangerous!) to serve." - @pluralistic

#privacy #SurveillanceCapitalism #tech #ads