How do musicians promote their work ethically now?

I've got a new album coming out next year. It's the best work I've ever done. My first 100% Yiddish record. I don't want it to drop like a stone and disappear.

I stopped posting on Facebook and Insta years ago, although I haven't shut my accounts. I erased my twitter. I'm contemplating taking everything off Spotify.

I'm still on YouTube. Not sure how to defend that morally, but there I am.

Tiktok looks like it's fallen to the far right and it seems like sooner or later I'll just wind up shadow banned there with the stuff I make.

Legacy media barely exists now.

Not sure what to do. I can't bring myself to go back to Elon. That's disgusting. Should I start posting on Zuck's evil sites again? I hate the idea of making content for that guy.

The fediverse music stuff is growing, but it's still in its infancy, with a tiny following.

Should I just put my efforts into promoting on youtube?

It's a given--there's no money in any of this for us now. I would just be trying to raise the profile of the music to get (Covid-safer) live bookings, and also because the people who played on the record did pure brilliance, and I don't want their work to disappear.

I don't know.

Any ideas?

#Klezmer #music #musician #instagram #tiktok #youtube #CovidIsNotOver #jewish #yiddish