Yesterday I spoke to two friends of mine, and they told me they've lost some clients due to AI.

[artiom_constantinov@mastodon.social]

Yesterday I spoke to two friends of mine, and they told me they've lost some clients due to AI. Other sound designer friends are switching to SUNO and similar technologies to create soundtracks for commercials. Now, I'm not against technology and progress in general, but is this really what we needed in the first place? Sometimes I think this is a self-fulfilling prophecy, that big tech companies are trying to convince us that we have no choice and that we must adapt or we'll be doomed.

[artiom_constantinov@mastodon.social]

And because we're so afraid of being left behind, we just do what we're told, because that's the new industry standard. Or is it just a bubble that will burst sooner or later?

[sean_ae@post.lurk.org]

@artiom_constantinov i mean machines making music for adverts feels like something that was always on the cards

i rem getting a sync req for a margarine advert for a track of ours, which we refused - and then a couple of months later seeing the ad and it having the most obvious soundalike copy of our track on it

so i'm like ehh, now they don't even need to pay someone to do that graft

any loss for human culture? idk, if anything they're doing everyone a favour

[artiom_constantinov@mastodon.social]

@sean_ae I totally agree with you about disposable music or art for advertising, but are we going to stop there? I mean, I've heard that some directors are trying to make films with AI, rather than with the help of artists, because it's cheaper. So I imagine that in a few years, even more music or art projects will be made entirely with AI, so the question is: what's the value of all this? for now it seems to me that it's all about maximizing profit for a few and that's it.

[sean_ae@post.lurk.org]

@artiom_constantinov i mean obvs i'm being a bit cynical here, mainly to offset a lot of what i see as hype

i think you'll get the kind of people who were already in fairly artistically null territory using it a bit and no one really noticing cos what they're replacing was already fungible to some extent

i think it's a bit like cgi - as in, the only time you'll notice it is when it's bad, so people will complain about it when it's prob right to complain, and other times they won't notice it at all and will assume it's not there (and i'm not gonna get into this but the q then is does it even matter)

i mean obvs looking at it as a techbro corporate takeover of the type of work traditionally done by humans makes it super shady in any context (cos it's a corporate takeover), but from a purely artistic standpoint i think you can only say whether it matters or not based on results

and bad results are bad regardless of the method used