Whenever I see someone self-describe as content creator I get infinitely sad.

[tante@tldr.nettime.org]

Whenever I see someone self-describe as content creator I get infinitely sad.

[toxomat@social.tchncs.de]

@tante
Because you then know, whatever they create is lacking in content.

[bituur_esztreym@pouet.chapril.org]

@tante oh yes, me too.

[mjj@mstdn.dk]

@tante It is a very oddly amputated narrative.
So... Chicken videos? Gun show coverage? Porn?

[david_chisnall@infosec.exchange]

@tante

I am a discontent creator.

[tyzbit@toot.now]

@tante and they avoid the term "artist" because it's more important you know about their audience than their soul

[alikatze@social.tchncs.de]

@tante

[theeclecticdyslexic@mstdn.social]

@tante Not sure if that or "influencer" is a worse way to self describe.

[martin_t@mastodon.social]

@tante Eevee described it best:

"Content" is how you refer to the stuff on a website when you're designing the layout and don't know what actually goes on the page yet. "Content" is how you refer to the collection of odds and ends in your car's trunk. "Content" is what marketers call the stuff that goes around the ads.

https://eev.ee/blog/2025/07/03/the-rise-of-whatever

[catsalad@infosec.exchange]

@tante We're all content creators. Just make sure you flush and wash your hands afterwards.

[luap42@chaos.social]

@catsalad @tante

some people are also discontent creators...

[mage_of_chaos@mastodon.social]

@tante

They are just underpaid humans scavenging for an unlivable wage.

The phrase influencer makes me INFINITELY more upset.

[lydiaconwell@todon.nl]

@tante But I create so much contentment.

[geoffwozniak@masto.hackers.town]

@tante I consider programmers who write all their stuff with LLMs as content creators. It's been a decent heuristic. They are people who don't care much about their work. They just want to produce something and get attention for it.

[kawa@mas.to]

@martin_t @tante Does that make the ads malcontent?