Wow some terrible reporting about Google's latest horrible ideas about how to distort information access in the name of "convenience" (or something):
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For one final shudder: Pichai here seems to want to think this is helping the world somehow? Gah.
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@emilymbender
More rubbish from Google's Pichai. -
Here is where it really starts to show that this journalist is just lightly paraphrasing a press release. "Links will become an afterthought," will they? What is your evidence for that confident statement about the future?
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@emilymbender And here is that press release... https://blog.google/products-and-platforms/products/search/search-io-2026/
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Wow some terrible reporting about Google's latest horrible ideas about how to distort information access in the name of "convenience" (or something):
https://techcrunch.com/2026/05/19/google-search-as-you-know-it-is-over/
A short thread
🧵>>@emilymbender so… search is now Google Wave but with robots.
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Wow some terrible reporting about Google's latest horrible ideas about how to distort information access in the name of "convenience" (or something):
https://techcrunch.com/2026/05/19/google-search-as-you-know-it-is-over/
A short thread
🧵>>@emilymbender Here's how the NY Times reports this -- https://www.nytimes.com/2026/05/19/business/google-seach-bar-ai-gemini.html?smid=url-share
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@emilymbender The good news: nobody needs #google. I've blocked all their MTAs, and resisted using their apps for quite some time. No problems so far.
@emilymbender@dair-community.social @GerhardD@olching.social eh, gmail is still biiig, i wouldn't outright block it (but it would be fair to send straight to spam lol)
most of the stuff's unneeded tho ye
there's very little that's actually needed, it's just the Default Effect + ecosystem effect
some people do need it tho, much like some people need microslop's stuff
usually when they're already invested, and used to things, it would be possible to migrate away but that would take a whole lot of effort for only moral gain -
@romli @hamishb @emilymbender for the AI overview that precedes any actual search results, that link doesn’t describe a persistent opt-out, only a per-search bypass with “ -ai”. Which is a start
@ShadSterling @romli @hamishb @emilymbender
https://addons.mozilla.org/en-US/firefox/addon/no-shit-sherlock/
Would love to know if this works for you!
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For one final shudder: Pichai here seems to want to think this is helping the world somehow? Gah.
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It sounds better than the truth. This helps Google, the ad-company, to better shape the “experience” as it best suits their paying ad-customers.
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Not satisfied to cut people off from the important sense-making of looking at information in its context and finding and navigating different perspectives (what "AI overviews" do), Google also wants to tell you what to search for:
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@emilymbender
"rather than making you decide" is such a fancy way of saying "we've removed your choice". -
@emilymbender Links become an afterthought. Websites see their traffic plummet because the LLM is summarising everything on the search page. No one sees the ads, sites go out of business, LLM has no new data to train on and starts to lag behind current events.
@Qybat @emilymbender if no one sees the ads, the companies will stop buying adspace. That's not what google wants. So I guess they will embed the ads in the search results.
And the web will have finally evolved to be just like television. Just a bit more interactive because you'll be allowed to purchase directly what you see on screen (but probably nothing else).
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More stenography here. Google starting shoving the "AI Overviews" into query results as an opt-out situation. That is, you have to take action to have them not pop up. I don't doubt they are *shown to* 2.5 billion monthly users, but that doesn't mean they are used by as many or desired by them.
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@emilymbender this is enshittification of the next level to turn us into brainless puppets on their strings
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Wow some terrible reporting about Google's latest horrible ideas about how to distort information access in the name of "convenience" (or something):
https://techcrunch.com/2026/05/19/google-search-as-you-know-it-is-over/
A short thread
🧵>>@emilymbender Is this an article of press release? Either way it's AWFUL.
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How infantilizing --- you thought you were looking to find something that someone else wrote on the web. But woah! Now you've been "dropped into" an "interactive experience". Yeah, Google can just fuck right off with that.
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@yala fits perfectly @emilymbender
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But all the academic papers in the world showing why something is a bad idea won't stop companies from doing it, if it's profitable and/or fits into their quasi-religious beliefs that "AI" is the future, alas.
So let's look at what Google is up to now, or at least says they are, via TechCrunch as stenographer:
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@emilymbender I'll see you that and raise you cogent arguments about why behavioural change, not just education, are needed: https://www.asc.upenn.edu/news-events/news/largest-quantitative-synthesis-date-reveals-what-predicts-human-behavior-and-how-change-it Secondary reference from the APNIC blog about why IPv6 uptake has failed to reach certain expectations; which, ironically, is a part of the Internet relatively free from unwanted LLM scraper incursion, so far. The neat Hilbert curve based heat maps for IPv4 address spaces do not map so neatly to IPv6 because of the massively increased address space.
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5 years ago (2021) Google researchers Metzler et al put out a preprint talking about how LLMs would change information access ("Rethinking Search"). It was full of TERRIBLE ideas, and Chirag Shah and I wrote a reply ("Situating Search"):
https://dl.acm.org/doi/10.1145/3498366.3505816
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@emilymbender The point that their search product was already, to use the vernacular, crap, at this point, must have been lost on them, and Sundar Pichai in particular is responsible for this, as Ed Zitron has neatly elaborated upon elsewhere.
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For one final shudder: Pichai here seems to want to think this is helping the world somehow? Gah.
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@emilymbender Infantalism is GAFAM's Standard Operating Procedure (SOP). The comparisons with Aldous Huxley's seminal work betray themselves.
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Wow some terrible reporting about Google's latest horrible ideas about how to distort information access in the name of "convenience" (or something):
https://techcrunch.com/2026/05/19/google-search-as-you-know-it-is-over/
A short thread
🧵>>@emilymbender I want my printed encyclopedia back...
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We don't have to buy this journalist's view of the future as already written by Google. Every time you click through to look at the actual source page you are helping to maintain our information ecosystem and build a better world.
/fin (for now)
@emilymbender Thank you for this summary and analysis!
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@Qybat @emilymbender if no one sees the ads, the companies will stop buying adspace. That's not what google wants. So I guess they will embed the ads in the search results.
And the web will have finally evolved to be just like television. Just a bit more interactive because you'll be allowed to purchase directly what you see on screen (but probably nothing else).
@nicoe @Qybat @emilymbender why "embed" ads when you can manipulate information in a way that curates the "search result" so it positions the paid-for "goals" as the only valid options or cast in the most "positive" light. Which is a problem when the business is motivated by ads revenue. And a bigger one when politics get involved. A reality distortion on a massive scale.
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Wow some terrible reporting about Google's latest horrible ideas about how to distort information access in the name of "convenience" (or something):
https://techcrunch.com/2026/05/19/google-search-as-you-know-it-is-over/
A short thread
🧵>>@emilymbender Six alternatives to Google Search hosted in Europe
https://european-alternatives.eu/alternative-to/google-search
I usually use Qwant and I'm very happy
