(1/12) How I fell in love with social media & the EU, and made that my whole career, a thread.
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(7/12) After school, I moved to the Netherlands to study European Law, because that sounded like a very serious degree. But I was not meant to be a lawyer. Social media and my growing number of blogs became my outlet, a place to live out the creativity that my law degree was stifling. Ironic, that the very thing I procrastinated with became my career. I ended up entering a video contest on Facebook and won a trip to visit the European Parliament in Strasbourg.
️(8/12) In March 2016, I moved to Brussels to do an internship with the European Parliament’s social media team. Social media for large intergovernmental organisations was still in its infancy then. We had fun, posted cat GIFs, we were even on Snapchat. In my first week there, I rapped on our snap story. Thankfully that video is lost to the ether… My mom and my law school friends did not think I had a *real job*.
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(1/12) How I fell in love with social media & the EU, and made that my whole career, a thread.
This isn’t TikTok (thankfully), but let’s do a bit of *Storytime* anyway.
I’m Hannah and I’m a social media manager for the EU.
Sometimes I still can’t believe that’s my real job. -
(8/12) In March 2016, I moved to Brussels to do an internship with the European Parliament’s social media team. Social media for large intergovernmental organisations was still in its infancy then. We had fun, posted cat GIFs, we were even on Snapchat. In my first week there, I rapped on our snap story. Thankfully that video is lost to the ether… My mom and my law school friends did not think I had a *real job*.
(9/12) 2016 was also the year of the #Brexit referendum Tr*mp’s election. It was the beginning of a new era for politics on social media. The Cambridge Analytica scandal meant that people started losing trust in these platforms, while law-makers buckled up and tightened rules on political advertising. Higher-ups started paying more attention to what the social media teams were doing, and at only 23 I found myself giving trainings on how to use Twitter to people wayyy above me.
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(9/12) 2016 was also the year of the #Brexit referendum Tr*mp’s election. It was the beginning of a new era for politics on social media. The Cambridge Analytica scandal meant that people started losing trust in these platforms, while law-makers buckled up and tightened rules on political advertising. Higher-ups started paying more attention to what the social media teams were doing, and at only 23 I found myself giving trainings on how to use Twitter to people wayyy above me.
(10/12) In 2018 I went back to University, joined a political party and started campaigning for the 2019 European Elections. When COVID hit in 2020 I was between graduating from my Masters in Eastern European Studies (
Slava Ukraini) and doing yet another internship, this time with a Member of the European Parliament. Doing social media to get votes was definitely different from communicating on behalf of an institution... -
(10/12) In 2018 I went back to University, joined a political party and started campaigning for the 2019 European Elections. When COVID hit in 2020 I was between graduating from my Masters in Eastern European Studies (
Slava Ukraini) and doing yet another internship, this time with a Member of the European Parliament. Doing social media to get votes was definitely different from communicating on behalf of an institution...(11/12) Since 2023, I work for the European Commission (again). I mainly do community management, which means I spend a lot of time in the comments. It’s not always the easiest place to be. I’ve deprioritised my personal social media, and I’ve had to learn to manage my relationship to addictive apps and algorithms. Geopolitics play a bigger and bigger role for the EU, and that reflects on social media too. More people are asking themselves: can we still rely on the US and American tech giants?
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(11/12) Since 2023, I work for the European Commission (again). I mainly do community management, which means I spend a lot of time in the comments. It’s not always the easiest place to be. I’ve deprioritised my personal social media, and I’ve had to learn to manage my relationship to addictive apps and algorithms. Geopolitics play a bigger and bigger role for the EU, and that reflects on social media too. More people are asking themselves: can we still rely on the US and American tech giants?
(12/12) So that’s it for my little summary on a 10-year social media career in international politics. I like to say it’s a career that grew up with me. If I were a comic book character, this would be my origin story.
PS: My mom does think it’s a real job now.Back to the top of the thread: https://eupolicy.social/@hpod16/115957707831878119
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(1/12) How I fell in love with social media & the EU, and made that my whole career, a thread.
This isn’t TikTok (thankfully), but let’s do a bit of *Storytime* anyway.
I’m Hannah and I’m a social media manager for the EU.
Sometimes I still can’t believe that’s my real job.@hpod16 That’s fantastic Hannah, I’m def reading this whole thread 🧵 interesting to me
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(12/12) So that’s it for my little summary on a 10-year social media career in international politics. I like to say it’s a career that grew up with me. If I were a comic book character, this would be my origin story.
PS: My mom does think it’s a real job now.Back to the top of the thread: https://eupolicy.social/@hpod16/115957707831878119
@hpod16 very interesting! Thanks for the write up!
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@oelschle Ummm, hi! How do I do that?
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@oelschle Ummm, hi! How do I do that?
@hpod16 @oelschle You self-verify by linking to a website that you control.
Instructions: https://docs.joinmastodon.org/user/profile/#verification
If these are too difficult, here's another guide by @FediTips https://fedi.tips/how-do-i-verify-my-account/
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@oelschle Ummm, hi! How do I do that?
@hpod16 @oelschle you're supposed to add a tag to a webpage named in your profile. https://joinmastodon.org/verification
But I think the domain you're using is sort of a validation in itself
https://eupolicy.social/aboutI guess maybe @oelschle isn't aware of that.
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@hpod16 @oelschle you're supposed to add a tag to a webpage named in your profile. https://joinmastodon.org/verification
But I think the domain you're using is sort of a validation in itself
https://eupolicy.social/aboutI guess maybe @oelschle isn't aware of that.
@leanderlindahl @oelschle Ahh, well I'm here very much in a personal capacity so I cannot verify my account. Not a spokesperson, just someone who works with social media
sorry to disappoint -
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(12/12) So that’s it for my little summary on a 10-year social media career in international politics. I like to say it’s a career that grew up with me. If I were a comic book character, this would be my origin story.
PS: My mom does think it’s a real job now.Back to the top of the thread: https://eupolicy.social/@hpod16/115957707831878119
@hpod16 Sorry. It's completely a side issue, but what eventually convinced your mom?
(In a previous generation, my dad as an old-school civil servant doing admin never really grasped my work in politics and policy.) -
Thank you. But there is written „for people working in areas that are (at least loosely) related to EU policy“. Otherwise, it would of course be difficult, because the instance gives the impression of being official.
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@hpod16 @oelschle you're supposed to add a tag to a webpage named in your profile. https://joinmastodon.org/verification
But I think the domain you're using is sort of a validation in itself
https://eupolicy.social/aboutI guess maybe @oelschle isn't aware of that.
@leanderlindahl I took for granted that @oelschle was kidding. I mean, what does "upvote" even mean here?!
@hpod16
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@hpod16 Sorry. It's completely a side issue, but what eventually convinced your mom?
(In a previous generation, my dad as an old-school civil servant doing admin never really grasped my work in politics and policy.)@Tony_Meredith I just think all people take social media jobs more seriously now, not only my mom. But she probably especially likes the fact that I have a stable income and don't borrow money from my parents anymore
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(12/12) So that’s it for my little summary on a 10-year social media career in international politics. I like to say it’s a career that grew up with me. If I were a comic book character, this would be my origin story.
PS: My mom does think it’s a real job now.Back to the top of the thread: https://eupolicy.social/@hpod16/115957707831878119
@hpod16 Thank you for such an enjoyable and complete presentation! -
@leanderlindahl I took for granted that @oelschle was kidding. I mean, what does "upvote" even mean here?! @hpod16
@tizianomattei @oelschle @leanderlindahl I thought he was about to educate me on another mastodon feature I wasn't aware of - pls don't kid with me I'm gullible! It's day #3 on here!
