Today, we move from Japanese to German.
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I know I'm being ultra-pedantic, but this isn't a Beetle. It's a Volkswagen, a late model Type 1. Bug and Beetle were nicknames which have stuck, but never officially used except in adverts. The first Beetle. if you like, was the 1990s retro design based on the Golf platform.
This is a hill I will die on.
@snaptophobic @davidwilkins
Volkswagen officially changed the name from Type-1 to Beetle in 1968. Wikipedia- my dad made the US VW ads ‘62-‘70 for DDB in NYC. Won a Cleo Award for one in ‘69.
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@snaptophobic @davidwilkins
Volkswagen officially changed the name from Type-1 to Beetle in 1968. Wikipedia- my dad made the US VW ads ‘62-‘70 for DDB in NYC. Won a Cleo Award for one in ‘69.
Thanks! Every day's a school day.
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@snaptophobic @davidwilkins
Volkswagen officially changed the name from Type-1 to Beetle in 1968. Wikipedia- my dad made the US VW ads ‘62-‘70 for DDB in NYC. Won a Cleo Award for one in ‘69.
@stevewfolds @snaptophobic Thanks - very interesting. I wasn’t expecting this one to be controversial! I think that Heather has a point in that Beetle was what the public called it rather than the name originating with VW. My guess is that it probably wasn’t called a Beetle in official documentation homologating the car in each country etc.. I think it the becomes a question of whether the use of Beetle in ads and brochures is ‘official’. I suppose it’s an official endorsement of sorts! (1/2)
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@stevewfolds @snaptophobic Thanks - very interesting. I wasn’t expecting this one to be controversial! I think that Heather has a point in that Beetle was what the public called it rather than the name originating with VW. My guess is that it probably wasn’t called a Beetle in official documentation homologating the car in each country etc.. I think it the becomes a question of whether the use of Beetle in ads and brochures is ‘official’. I suppose it’s an official endorsement of sorts! (1/2)
@stevewfolds @snaptophobic FWIW This car is on the UK MoT database as a ‘Volkswagen Beetle’ but I think in those days they would just have accepted what the owner or dealer wrote on the forms rather than confirming that the Beetle designation was somehow ‘official’. (2/2)
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@stevewfolds @snaptophobic Thanks - very interesting. I wasn’t expecting this one to be controversial! I think that Heather has a point in that Beetle was what the public called it rather than the name originating with VW. My guess is that it probably wasn’t called a Beetle in official documentation homologating the car in each country etc.. I think it the becomes a question of whether the use of Beetle in ads and brochures is ‘official’. I suppose it’s an official endorsement of sorts! (1/2)
I’ve a notion the very early Hitler period machines gained a nickname of Käfer, which is German for beetle. So the moniker has been around since the start.
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I’ve a notion the very early Hitler period machines gained a nickname of Käfer, which is German for beetle. So the moniker has been around since the start.
@snaptophobic @davidwilkins
Dr. Porsche copied the Czech Tata. -
@snaptophobic @davidwilkins
Volkswagen officially changed the name from Type-1 to Beetle in 1968. Wikipedia- my dad made the US VW ads ‘62-‘70 for DDB in NYC. Won a Cleo Award for one in ‘69.
@stevewfolds
I loved those ads!
@snaptophobic @davidwilkins -
@stevewfolds
I loved those ads!
@snaptophobic @davidwilkins@Eetschrijver @stevewfolds @snaptophobic Yes - being associated with those is a huge claim to fame!
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@Eetschrijver @stevewfolds @snaptophobic Yes - being associated with those is a huge claim to fame!
@davidwilkins
As a former copywriter, I'll have you know that I'm green with envy!
@stevewfolds @snaptophobic -
@snaptophobic @davidwilkins
Dr. Porsche copied the Czech Tata.@stevewfolds
TatRa, as we owners say.
@snaptophobic @davidwilkins -
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