Years ago, I got a Barbour jacket for cheap at a vintage store with the large, aptly named "poacher's pocket" on the back that I used to steal groceries with when I was broke.
-
Years ago, I got a Barbour jacket for cheap at a vintage store with the large, aptly named "poacher's pocket" on the back that I used to steal groceries with when I was broke. Since getting a salary, it has been hanging in the closet. Recently started wearing it again, because hey - quality. Now I see those jackets everywhere and, surely enough, I am not just an individual, but a product of trends! And a very particular trend called of all things Old Money Aesthetic!
-
Years ago, I got a Barbour jacket for cheap at a vintage store with the large, aptly named "poacher's pocket" on the back that I used to steal groceries with when I was broke. Since getting a salary, it has been hanging in the closet. Recently started wearing it again, because hey - quality. Now I see those jackets everywhere and, surely enough, I am not just an individual, but a product of trends! And a very particular trend called of all things Old Money Aesthetic!
I have become part of a generation of broke youth that fantasize about the "quiet luxuries" of the landed gentry. A kind of unconscious LARP. There are so many ironies here. First of all, of course that I originally got this "Old Money" jacket to steal broccoli and toothpaste when I had very little money. But also that the trend, by fixating the desire for "class" on specific objects like polos, loafers and hunting jackets, is actually creating a classic "New Money Aesthetic".
-
I have become part of a generation of broke youth that fantasize about the "quiet luxuries" of the landed gentry. A kind of unconscious LARP. There are so many ironies here. First of all, of course that I originally got this "Old Money" jacket to steal broccoli and toothpaste when I had very little money. But also that the trend, by fixating the desire for "class" on specific objects like polos, loafers and hunting jackets, is actually creating a classic "New Money Aesthetic".
After all, if you're wearing a kind of canon of navy blazers and cable-knit sweaters to exude "Old Money", it is not that different from the desires behind loud branded t-shirts with Gucci or Versace written all over it that the drug trade middle managers in my neighbourhood all wear.
-
After all, if you're wearing a kind of canon of navy blazers and cable-knit sweaters to exude "Old Money", it is not that different from the desires behind loud branded t-shirts with Gucci or Versace written all over it that the drug trade middle managers in my neighbourhood all wear.
Which is exactly the aesthetic that this trend tries to make a contrast too. No visible branding etc. And yet, it is of course very visible... The classic dog whistling of any fashion. I wonder if there's a good critical analysis of this Old Money Aesthetic phenomenon out there. What does it say about our desires? Some obvious things, I'm sure, and probably some less obvious things too.
-
Barbour made a collab with Arket for Automne Winter 2025, i think that plays a lot into bringing it back to mainstream fashion
-
@yungleaf Yes, I think they picked up on the trend when it started some years ago and made several collabs to give the brand a more "city" look. They even make cotton hoodies now with BARBOUR all over the front.
-
@yungleaf Yes, I think they picked up on the trend when it started some years ago and made several collabs to give the brand a more "city" look. They even make cotton hoodies now with BARBOUR all over the front.
