Apparently Vogue magazine is suing a dog-fashion magazine called Dogue: https://people.com/vogue-publisher-conde-nast-suing-parody-dog-fashion-magazine-dogue-11930022

[onekind@beige.party]

@lordofthemoon *sigh* the problem with trademark law is you're required to defend the trademark against all comers or you can lose it

[holdenweb@freeradical.zone]

@lordofthemoon @jschwa1 What a c pathetic waste of a large organisation’s energy and resources. I’m sure the lawyers said it was necessary. Who will be paid to act in the case?

[craig_groeschel@zeroes.ca]

@lordofthemoon
Regular people: Imitation is the sincerest form of flattery.
Vogue: We'll sue!
Excuse me but hahahahaha good luck showing likelihood of confusion. HAHAHAHAHA OMG STOP.

[eingemaischt@chaos.social]

@onekind @lordofthemoon This is only partly true.

They also could sell Dogue a license for 1$ und set up a contract how they can use the trademark.

[onekind@beige.party]

@eingemaischt @lordofthemoon Yeah that would fall into the category of defending the trademark but thanks for playing!

[groupnebula563@mastodon.social]

@lordofthemoon instant follow @thedoguemagazine.com

[joblakely@mastodon.social]

@lordofthemoon I once had an idea for a vegan & vegetarian fast food place I wanted to call MockDonalds.

[lawyersgunsnmoney@mstdn.social]

@lordofthemoon without knowing more, this case looks like a loser to me for the plaintiffs. No ‘substantial likelihood of confusion in the marketplace” Any decent tm lawyer should be able to get this borderline frivolous lawsuit dismissed

[clarissawam@mefi.social]

@onekind unnecessary condescension and snark makes the Fediverse a worse place to be. Pls cut it out.

@eingemaischt @lordofthemoon

[scrottie@bsd.network]

@lordofthemoon https://thedoguemagazine.com/digital/ omg... that is adorable

[bonkers@nerdculture.de]

@lordofthemoon I hate the concept of dressing the dogs up, but reposting it nevertheless, because fuck the corporate idiots.

[moelassus@mastodon.social]

@bonkers @lordofthemoon Vogue’s actions say a lot about what they think of their readership if they think a magazine about dogs could potentially confuse them.