For some reason "AI is just like watching Netflix" is back in my feeds so I took that as a sign to update my data tracking for Netflix.
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@ketan any idea why Nvidia has such a much increased energy consumption? Do they offer any ai tools themselves?
@thomasmey @ketan nvidia is the company making all the infrastructure for AI happen. they actually are self-subsidizing their products to the rest of the tech-corps to stay in the market as the defacto monopoly. example of video discussion on this: https://www.youtube.com/watch?v=Q0TpWitfxPk. example of article discussion on this: https://archive.is/CbMRu
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Netflix is a service that people actually want.
Bosses don't have to threaten you with termination to make you watch more movies on Netflix.
Consumers are quite willing to pay real money for the Netflix service. And additional money for 4K video.
Nobody's trying to stuff Netflix into all other products and services.
(But, honestly, they've tried refrigerators and bathroom showers and mirrors. But those have not worked out all that well, and have just not "taken off.")
.
Nobody's selling Netflix to the military, to plan strikes against various targets, including hospitals and girl's schools.

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For some reason "AI is just like watching Netflix" is back in my feeds so I took that as a sign to update my data tracking for Netflix. The company's energy use rose 1% from 2021 to 2024.
Compare that to:
Google: 71%
Nvidia: 88%
Meta: 96%
Microsoft: 119%Where are all the multi-gigawatt, tens-of-megatonnes gas-fired data centres being proposed by Netflix? Are governments frantically rushing fast-tracking laws for video streaming?
@ketan It's an even better look for Netflix, as over this period of time they added almost 100 million more subscribers.
If we saw a 50% increase in current AI use, the energy demand would be a lot bigger than netflix adding that many new viewers. -
@thomasmey @ketan nvidia is the company making all the infrastructure for AI happen. they actually are self-subsidizing their products to the rest of the tech-corps to stay in the market as the defacto monopoly. example of video discussion on this: https://www.youtube.com/watch?v=Q0TpWitfxPk. example of article discussion on this: https://archive.is/CbMRu
@hydroxyl They’ve definitely chosen their hill to die on. Don’t stop your enemy when he chooses to do something stupid. And make no mistake, these fuckers are your enemy.
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For some reason "AI is just like watching Netflix" is back in my feeds so I took that as a sign to update my data tracking for Netflix. The company's energy use rose 1% from 2021 to 2024.
Compare that to:
Google: 71%
Nvidia: 88%
Meta: 96%
Microsoft: 119%Where are all the multi-gigawatt, tens-of-megatonnes gas-fired data centres being proposed by Netflix? Are governments frantically rushing fast-tracking laws for video streaming?
@ketan also that's misleading because it's relative to 2021 usage, not raw usage. Netflix energy usage stayed stable while starting at a fraction of everyone else
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@hydroxyl They’ve definitely chosen their hill to die on. Don’t stop your enemy when he chooses to do something stupid. And make no mistake, these fuckers are your enemy.
@su_liam tbh i'd prefer to stop this acceleration of environmental destruction, but i get your vibe

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For some reason "AI is just like watching Netflix" is back in my feeds so I took that as a sign to update my data tracking for Netflix. The company's energy use rose 1% from 2021 to 2024.
Compare that to:
Google: 71%
Nvidia: 88%
Meta: 96%
Microsoft: 119%Where are all the multi-gigawatt, tens-of-megatonnes gas-fired data centres being proposed by Netflix? Are governments frantically rushing fast-tracking laws for video streaming?
@ketan Hey, which sources do you use for this? Would like to present this to other people

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