Bending Spoons is an often overlooked Italian tech giant that has proven again and again to have a very effective business model.

[fabio@manganiello.eu]

Bending Spoons is an often overlooked Italian tech giant that has proven again and again to have a very effective business model.

WeTransfer, Evernote, Meetup, now Vimeo, soon AOL: all these products have been acquired by Bending Spoons, most often through all-cash offers.

The articles that talk of Bending Spoons often describe its successful business model. How it can effectively identify products that are declining or stagnating, acquire them, reshape them inside out, push them through their very well oiled machinery and business templates (pricing model, UI templates, generic backends, marketing strategies, mobile app development…) and give them a second life.

What is often overlooked is however the most common word that occurs in all the articles that talk of Bending Spoons: LAYOFFS.

If your company is acquired by Bending Spoons there’s a high chance that you’ll lose your job.

Thats what hides behind terms like “greater efficiency”, “greater profitability” and “streamedlined processes”.

https://techcrunch.com/2026/01/25/what-is-bending-spoons-everything-to-know-about-aols-acquirer/