In conversations about forward progress on a societal scale, I think a lot of well meaning people are overly preoccupied with the idea of changing people’s minds rather than appealing to people who are already doing the work.
This leads to endless conversations about perception and marketing and censoring our language into something that might placate people who don’t give a shit about progress.
I’ve always found it far more useful to connect with folks that don’t have to be convinced of doing the right thing.
That’s saves a lot of time and leaves a lot more energy for getting things done that going around in circles talking about it potentially happening.