@Gina Yes, but it's a chicken and egg problem - they first need to be good to pay them, and they need payments to get good.

Not many individuals or businesses can realistically justify paying the same or more, for less.

@Gina And how do we go about the elephant in the room, that the ethical alternatives are often not as good, lack features, fragmented and result in long-term financial loss compared to competitors using the non-ethical but efficient and established solutions?

We can't just ignore the reality on the ground.