@taylorlorenz Also the comments make one thing clear, we are all still arguing about the fediverse and when we criticize existing users for not understanding it or using it "properly" it doesn't make it appealing to new users.

I'd say most of the people here are nerds, myself included. People also don't come here for the same reason you don't find mentally sane people on "truth social"
Even the language we use seems normal to us but for a lot of people it's unfamiliar and Intimidating

@taylorlorenz Another issue with marketing is the split nature of the product. It has different names and different options. It doesn't present itself as a coherent brand.

If someone asks their friend "are you on mastodon" or "are you on the fediverse" to most people these seem like two totally different networks. Even though people are *capable* of understanding how it works simplicity will always win out in terms of marketing. People generally don't think. Or don't want to think.

@taylorlorenz It's just a case of it being not as trendy. Mainly a marketing issue. Even when a product is identical there is no guarantee of equal market share because of human nature to judge anything based on social cues, especially when a product isn't novel or offering something significantly different. (short term material gains).

As distasteful as it is to me what is missing in this case is high profile celebrity endorsement. People go where their idols are. What does Taylor swift use?