@Npars01 @GossiTheDog That's about control. When people didn't need aid, or it was being provided and overseen by the government, they had little control over people's behavior.
Now that they're in charge of the philanthropy they can set the rules. They decide who is worthy of it, and the way those people must behave:
You must attend church 7 days a week. You can only read from this selected list.
These are the specific stores you can shop at.