@futurebird I think it’s because the video was targeted at specific people, which makes it easier to empathize with the targeted.

I agree that it’s actually more harmful to target a whole group of people with a disgusting (and obvious) lie, because it’s harder to debunk and draws a whole group of people into an argument (they had nothing to do with) as straw men.

But think it’s a feature of our cognition that things seem more real the more concrete they are, whether they’re harms like racism or benefits like public health interventions that prevent or reduce death and disease (like vaccinations).