This is why I’ve been so frustrated by the whole “techno-feudalism” discourse, as if capitalism is undergoing some sort of transformation into a new system.
Capitalism has always been a system of paywalls! The whole point is that gates stand between us and virtually every aspect of our lives, and some people get to own those gates and grant or withhold permission to pass through those gates.
This means capitalists not only get the pleasure of bossing around their own employees, but also using their wealth to consume the production of other capitalists’ employees.
If it’s getting harder to be a capitalist the old-fashioned way—directing and profiting off the production and sale of commodities—because we’re in a crisis of declining profits or because the ecosystem can’t handle it or whatever the reason, then of course those same people will just shift to new and different kinds of gates.
Now instead of buying a car, you can rent subscriptions for turning your headlights on and off!