Oh, exactly. Get a little successful and they'll offer to boost your posts for payment. No? Then you get algorithmically downranked. Hey, it does work for some people. IG is a major networking tool for most people in the outdoor/adventure photo/video world and I know others who got their start via their Facebook page.
But it's just so barftastic to work for free for sociopathic billionaires. I have a blog post on my site about the site itself where I talk about that and why even if I do work for free, it makes me feel icky.
https://www.mikaljakubal.com/a-website-of-ones-own/