@simpleanecdote @Qybat @emilymbender yeah that's what my embed was about, it will be just like product placing in the movies, you don't see them but they're there and they shape what's normal and desirable

@Qybat @emilymbender if no one sees the ads, the companies will stop buying adspace. That's not what google wants. So I guess they will embed the ads in the search results.

And the web will have finally evolved to be just like television. Just a bit more interactive because you'll be allowed to purchase directly what you see on screen (but probably nothing else).