@david_chisnall
Quality:
cognitive value to the audience,
divided by processing effort imposed ?

Sperber and Wilson experimented with this kind of schematic, and the implicit assumptions of polite communication, in Relevance Theory (1995)

@tante
> the very best most precise words

Chasing the wrong performance indicator ?

( Watch postgrad thinking skills decline over 3 years, as they master the idiom of the journals )