@danirabbit There's the whole performative aspect of it too. Like, I tried switching to DuckDuckGo, and switched back to Google because the search results, which are just Microslop Bing as I understand it, we're objectively worse. No big announcement, just installed udm14 and went on with my life. The only reason anyone knows I switched to Debian is because I'm a huge nerd and like talking about my computer crimes. (And making "lesbian" puns.)
And maybe I'm overly cynical, since "I switched to this significantly less affordable thing which is morally superior" is just not an option for me, but I think that is why people don't do vegan plus bacon, because you can't brag about it.