@grimalkina

If my memory serves me right, part of what was done during the implementation of the neolib ideology through the 70's was to change the mind of population. Basically they knew neolib was impossible to implement in the social/psychological conditions that existed at the moment as a more collectivist social order was present. They needed to create this self made man in order to make it work. And that implied a lot of what you present here.
In the end, competition is not more natural than mutual aid and that allows us to create a society with the kind of interactions we want just by re arranging the ambiental pressures and the like. That is both terrifying and liberatory... Nothing is fixed in that regard, but at the same time it can be hacked for the worst