@futurebird yeah, I saw someone referring to it as rainbow hushing, taking all the pride flags down off corporate sites and sponsorship. It is frustrating to learn how cheaply held those values were at the first sign of critique. I work in the UK and I was at a customer event asking about attracting women to leadership training. They told me they weren't allowed to collect the data any longer because they also operate within the US, so even in the UK the global companies follow suit.

@futurebird I think also there is value in normalising behaviour, so even if someone is doing it for the wrong reasons it can still have a net benefit if that changes the groups behaviour to make the new thing normal, filming abusers, putting pronouns in bios, wearing a mask on public transport, speaking up if you think someone is making a joke that isn't ok. If only the very 'good' people do these things, then that will always be seen as extremist behaviour instead of what everyone should do