@hpod16 Personally, I talk about the Fediverse and why it is important a lot and there are many opportunities, even when just doing small talk. Most people are not happy with being manipulated by big tech, ad-driven social media. For many, I'm the first person to even tell them about the Fediverse. Of course, the vast majority won't join right away, but every impulse helps. I like focusing on positive aspects and advantages, and try to reach the person where they're at right now. And depending on the circumstances it might not be more than namedropping, but I still think it's very important to do. And I do look out for other opportunities to promote it.

I also like pointing people here:
https://jointhefediverse.net/