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  3. From now on, companies across the EU must be clear about their use of AI.

From now on, companies across the EU must be clear about their use of AI.

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  • eucommission@ec.social-network.europa.euE eucommission@ec.social-network.europa.eu

    From now on, companies across the EU must be clear about their use of AI.

    Providers and deployers of AI must now

    ✔️ Label AI-generated content as such.
    ✔️ Flag use of deepfakes
    ✔️ Inform users when they interact with AI or when it is used to analyse their behaviour.

    ️We have published guidance to help companies comply.

    Transparency helps build trust 👇

    https://link.europa.eu/gTvhRX

    agowa338@chaos.socialA This user is from outside of this forum
    agowa338@chaos.socialA This user is from outside of this forum
    agowa338@chaos.social
    wrote sidst redigeret af
    #29

    @EUCommission

    You should also regulate that flagging "non-AI" content incorrectly as AI is illegal too.

    Otherwise everything regardless of it being AI or not will be flagged as AI "just in case" to avoid legal liability.

    After all at this point we know the game of the us tech giants...

    1 Reply Last reply
    0
    • xgebi@hachyderm.ioX xgebi@hachyderm.io

      @EUCommission may I ask how it is enforced? Please, tell us that Ireland won’t be doing all the work like with privacy

      yacc143@mastodon.socialY This user is from outside of this forum
      yacc143@mastodon.socialY This user is from outside of this forum
      yacc143@mastodon.social
      wrote sidst redigeret af
      #30

      @xgebi @EUCommission Well, then you'll be happy that the enforcement is shared between MS and the EU Commission and it has become fully operational today. Responsible for that is the EU AI Office inside DG CONNECT.

      And for GPAI models (like large foundation models) the EU has exclusive authority, not the MS. (Full enforcement of these came online today, fines, mandatory evaluations, binding corrective measures.)

      1 Reply Last reply
      0
      • eucommission@ec.social-network.europa.euE eucommission@ec.social-network.europa.eu

        From now on, companies across the EU must be clear about their use of AI.

        Providers and deployers of AI must now

        ✔️ Label AI-generated content as such.
        ✔️ Flag use of deepfakes
        ✔️ Inform users when they interact with AI or when it is used to analyse their behaviour.

        ️We have published guidance to help companies comply.

        Transparency helps build trust 👇

        https://link.europa.eu/gTvhRX

        raccoon@hollow.raccoon.questR This user is from outside of this forum
        raccoon@hollow.raccoon.questR This user is from outside of this forum
        raccoon@hollow.raccoon.quest
        wrote sidst redigeret af
        #31
        @EUCommission@ec.social-network.europa.eu
        Cool, now we only need to reconsider that bullshit about getting AI datacenters in europe because NOBODY FUCKING WANTS THAT
        A 1 Reply Last reply
        0
        • davidrevoy@framapiaf.orgD davidrevoy@framapiaf.org

          @EUCommission Dear European Commission,

          I appreciate the initiative, but I have concerns. Will the platform use AI to detect AI-generated content? As an artist whose work was trained on without consent for 20 years, detection tools now incorrectly flag my human-made art as "likely AI-generated" ( see: https://framapiaf.org/@davidrevoy/116941001377913004 ).

          What safeguards exist to prevent this?

          phoerious@mastodon.socialP This user is from outside of this forum
          phoerious@mastodon.socialP This user is from outside of this forum
          phoerious@mastodon.social
          wrote sidst redigeret af
          #32

          @davidrevoy @EUCommission The platforms will most likely use watermarks in AI content. If calibrated correctly, they have very low false positive rates. However, they are also easy to remove and it is unclear what platforms will do with AI content generated with unwatermarked Open-Weight-Models etc.

          V 1 Reply Last reply
          0
          • eucommission@ec.social-network.europa.euE eucommission@ec.social-network.europa.eu

            From now on, companies across the EU must be clear about their use of AI.

            Providers and deployers of AI must now

            ✔️ Label AI-generated content as such.
            ✔️ Flag use of deepfakes
            ✔️ Inform users when they interact with AI or when it is used to analyse their behaviour.

            ️We have published guidance to help companies comply.

            Transparency helps build trust 👇

            https://link.europa.eu/gTvhRX

            wod0bow@mastodon.socialW This user is from outside of this forum
            wod0bow@mastodon.socialW This user is from outside of this forum
            wod0bow@mastodon.social
            wrote sidst redigeret af
            #33

            @EUCommission when EU will take care of Google monopolistic practicies?
            There is almost no way to buy Android phone without GoogleMobileServices (GMS) GMS so intrusive that even EU countries GOVs Apps are dependend on them. Same with banking Apps.
            GooglePay in GMS killed other contactless payment options. The ones that remains are dependent on GMS.
            I'm so old that I remember when Microsoft was punished for preinstaling InternetExplorer. What Google is doing is worse.

            eucommission@ec.social-network.europa.euE 1 Reply Last reply
            0
            • pascaldragon@metalhead.clubP pascaldragon@metalhead.club

              @XSterbeProzessX @EUCommission nicht wirklich, da der es nur für kommerzielle Nutzung von KI gilt. Private Anwender können weiterhin Inhalte ohne Kennzeichnung raushauen.

              madmike77@chaos.socialM This user is from outside of this forum
              madmike77@chaos.socialM This user is from outside of this forum
              madmike77@chaos.social
              wrote sidst redigeret af
              #34

              @pascaldragon @XSterbeProzessX @EUCommission
              Es gibt Rechte die deine Daten schützen schon bevor es sog. KI gab. Klengan hat diese am Ende in seinem Video aufgezählt.

              https://m.youtube.com/watch?v=2dvFO-Y_4ik

              1 Reply Last reply
              0
              • davidrevoy@framapiaf.orgD davidrevoy@framapiaf.org

                @EUCommission Dear European Commission,

                I appreciate the initiative, but I have concerns. Will the platform use AI to detect AI-generated content? As an artist whose work was trained on without consent for 20 years, detection tools now incorrectly flag my human-made art as "likely AI-generated" ( see: https://framapiaf.org/@davidrevoy/116941001377913004 ).

                What safeguards exist to prevent this?

                chris@mastodon.chrispelli.funC This user is from outside of this forum
                chris@mastodon.chrispelli.funC This user is from outside of this forum
                chris@mastodon.chrispelli.fun
                wrote sidst redigeret af
                #35

                @davidrevoy @EUCommission I think this is targeted at those who provide services to generate AI content. They have to add watermarks to the generated content.

                davidrevoy@framapiaf.orgD 1 Reply Last reply
                0
                • eucommission@ec.social-network.europa.euE eucommission@ec.social-network.europa.eu

                  From now on, companies across the EU must be clear about their use of AI.

                  Providers and deployers of AI must now

                  ✔️ Label AI-generated content as such.
                  ✔️ Flag use of deepfakes
                  ✔️ Inform users when they interact with AI or when it is used to analyse their behaviour.

                  ️We have published guidance to help companies comply.

                  Transparency helps build trust 👇

                  https://link.europa.eu/gTvhRX

                  astrodisastro@scicomm.xyzA This user is from outside of this forum
                  astrodisastro@scicomm.xyzA This user is from outside of this forum
                  astrodisastro@scicomm.xyz
                  wrote sidst redigeret af
                  #36

                  @EUCommission
                  Yesterday, I finally saw the first TV ads labeled as AI. The label was a few pixels tall and appeared only after the fake video ended. Several AI ads, that have been running for months, are still unlabeled. The label should not only be mandatory, but also well visible, and should appear while the AI video is playing, so everyone can be aware of which companies don't bother employing real people

                  1 Reply Last reply
                  0
                  • eucommission@ec.social-network.europa.euE eucommission@ec.social-network.europa.eu

                    From now on, companies across the EU must be clear about their use of AI.

                    Providers and deployers of AI must now

                    ✔️ Label AI-generated content as such.
                    ✔️ Flag use of deepfakes
                    ✔️ Inform users when they interact with AI or when it is used to analyse their behaviour.

                    ️We have published guidance to help companies comply.

                    Transparency helps build trust 👇

                    https://link.europa.eu/gTvhRX

                    d4v@mastodon.socialD This user is from outside of this forum
                    d4v@mastodon.socialD This user is from outside of this forum
                    d4v@mastodon.social
                    wrote sidst redigeret af
                    #37

                    @EUCommission People from mastodon will be like: 911 I want to report an emergency, AI content without label! 😂😂

                    1 Reply Last reply
                    0
                    • chris@mastodon.chrispelli.funC chris@mastodon.chrispelli.fun

                      @davidrevoy @EUCommission I think this is targeted at those who provide services to generate AI content. They have to add watermarks to the generated content.

                      davidrevoy@framapiaf.orgD This user is from outside of this forum
                      davidrevoy@framapiaf.orgD This user is from outside of this forum
                      davidrevoy@framapiaf.org
                      wrote sidst redigeret af
                      #38

                      @chris @EUCommission Thank you. I see. I will read the details again.

                      In any case, if it is limited to forcing AI provider to watermark in UE, a workaround sounds very straightforward (even to a 12 years/old): a user could simply purchase a VPN, then generate AI in a region outside the EU without the imposed watermark, and then post back the result on EU networks without being flagged as AI.

                      chris@mastodon.chrispelli.funC 1 Reply Last reply
                      0
                      • G guepeethoux@piaille.fr

                        @EUCommission We can't trust the tool itself, so ban the tool !

                        ollivdb@nrw.socialO This user is from outside of this forum
                        ollivdb@nrw.socialO This user is from outside of this forum
                        ollivdb@nrw.social
                        wrote sidst redigeret af
                        #39

                        @GuepeEtHoux @EUCommission

                        Which tool? AI in general?

                        G 1 Reply Last reply
                        0
                        • ollivdb@nrw.socialO ollivdb@nrw.social

                          @GuepeEtHoux @EUCommission

                          Which tool? AI in general?

                          G This user is from outside of this forum
                          G This user is from outside of this forum
                          guepeethoux@piaille.fr
                          wrote sidst redigeret af
                          #40

                          @Ollivdb AIGen (Yes I know the different AIs) @EUCommission

                          1 Reply Last reply
                          0
                          • eucommission@ec.social-network.europa.euE eucommission@ec.social-network.europa.eu

                            From now on, companies across the EU must be clear about their use of AI.

                            Providers and deployers of AI must now

                            ✔️ Label AI-generated content as such.
                            ✔️ Flag use of deepfakes
                            ✔️ Inform users when they interact with AI or when it is used to analyse their behaviour.

                            ️We have published guidance to help companies comply.

                            Transparency helps build trust 👇

                            https://link.europa.eu/gTvhRX

                            anarchic_teapot@oc.todon.frA This user is from outside of this forum
                            anarchic_teapot@oc.todon.frA This user is from outside of this forum
                            anarchic_teapot@oc.todon.fr
                            wrote sidst redigeret af
                            #41

                            @EUCommission How about adding in "when using AI slopchat as customer assistance, always provide a means to directly contact real human customer service"

                            devnull@mamot.frD 1 Reply Last reply
                            0
                            • davidrevoy@framapiaf.orgD davidrevoy@framapiaf.org

                              @chris @EUCommission Thank you. I see. I will read the details again.

                              In any case, if it is limited to forcing AI provider to watermark in UE, a workaround sounds very straightforward (even to a 12 years/old): a user could simply purchase a VPN, then generate AI in a region outside the EU without the imposed watermark, and then post back the result on EU networks without being flagged as AI.

                              chris@mastodon.chrispelli.funC This user is from outside of this forum
                              chris@mastodon.chrispelli.funC This user is from outside of this forum
                              chris@mastodon.chrispelli.fun
                              wrote sidst redigeret af
                              #42

                              @davidrevoy @EUCommission I am not sure how it works. I didn't read the legal document but one avenue would be to require a company that operates in the EU to always mark the posts. But I don't know if the law is written that way.

                              Google already rolled out their watermarking but that is only in metadata. I think the EU demands that the watermark is visible.

                              1 Reply Last reply
                              0
                              • eucommission@ec.social-network.europa.euE eucommission@ec.social-network.europa.eu

                                From now on, companies across the EU must be clear about their use of AI.

                                Providers and deployers of AI must now

                                ✔️ Label AI-generated content as such.
                                ✔️ Flag use of deepfakes
                                ✔️ Inform users when they interact with AI or when it is used to analyse their behaviour.

                                ️We have published guidance to help companies comply.

                                Transparency helps build trust 👇

                                https://link.europa.eu/gTvhRX

                                machinelordzero@mastodon.socialM This user is from outside of this forum
                                machinelordzero@mastodon.socialM This user is from outside of this forum
                                machinelordzero@mastodon.social
                                wrote sidst redigeret af
                                #43

                                @EUCommission Great! Now ban it.

                                1 Reply Last reply
                                0
                                • eucommission@ec.social-network.europa.euE eucommission@ec.social-network.europa.eu

                                  From now on, companies across the EU must be clear about their use of AI.

                                  Providers and deployers of AI must now

                                  ✔️ Label AI-generated content as such.
                                  ✔️ Flag use of deepfakes
                                  ✔️ Inform users when they interact with AI or when it is used to analyse their behaviour.

                                  ️We have published guidance to help companies comply.

                                  Transparency helps build trust 👇

                                  https://link.europa.eu/gTvhRX

                                  iarfhlaitho@mastodon.ieI This user is from outside of this forum
                                  iarfhlaitho@mastodon.ieI This user is from outside of this forum
                                  iarfhlaitho@mastodon.ie
                                  wrote sidst redigeret af
                                  #44

                                  @EUCommission

                                  AI is being used to exponentially massacre innocent people in Palestine, by EU-backed Israel:

                                  "(it's) used to manufacture targets so that Israeli military forces can continue to bombard Gaza at an enormous rate, punishing the general Palestinian population." This includes "enabling the systematization of dropping a 2000 lb bomb into a home to kill one person and everybody around them".

                                  https://en.wikipedia.org/wiki/AI-assisted_targeting_in_the_Gaza_Strip

                                  Don't sponsor genocide. End the EU-Israel trade agreement.

                                  martin@libera.siteM 1 Reply Last reply
                                  0
                                  • ozzelot@mstdn.socialO ozzelot@mstdn.social

                                    @max
                                    And both of those beg a simple question: "how?"
                                    @EUCommission @ASardinianAbroad

                                    lilyyllyyllyly@mastodon.gamedev.placeL This user is from outside of this forum
                                    lilyyllyyllyly@mastodon.gamedev.placeL This user is from outside of this forum
                                    lilyyllyyllyly@mastodon.gamedev.place
                                    wrote sidst redigeret af
                                    #45

                                    @ozzelot @max @EUCommission @ASardinianAbroad to me I see it as a good thing that at least trying to lie and hide usage of AI is an actual criminal offense now, and it's a first step towards hopefully stricter regulation in the future

                                    1 Reply Last reply
                                    0
                                    • eucommission@ec.social-network.europa.euE eucommission@ec.social-network.europa.eu

                                      From now on, companies across the EU must be clear about their use of AI.

                                      Providers and deployers of AI must now

                                      ✔️ Label AI-generated content as such.
                                      ✔️ Flag use of deepfakes
                                      ✔️ Inform users when they interact with AI or when it is used to analyse their behaviour.

                                      ️We have published guidance to help companies comply.

                                      Transparency helps build trust 👇

                                      https://link.europa.eu/gTvhRX

                                      almafeta@mastodon.socialA This user is from outside of this forum
                                      almafeta@mastodon.socialA This user is from outside of this forum
                                      almafeta@mastodon.social
                                      wrote sidst redigeret af
                                      #46

                                      @EUCommission are the names of the people who made this law listed anywhere visible to the public?

                                      1 Reply Last reply
                                      0
                                      • kasilas@mastodon.ieK kasilas@mastodon.ie

                                        @xgebi @EUCommission this is almost pointless for exactly that reason - it will be left to national enforcement of loose law i.e. mainly looking away.

                                        (That said, Ireland's enforcement of privacy rights is not much to brag about. When companies don't respect privacy law, as many based here don't, we almost never take action and the rare triggered action are slow and mere speeding fines when we do.)

                                        yacc143@mastodon.socialY This user is from outside of this forum
                                        yacc143@mastodon.socialY This user is from outside of this forum
                                        yacc143@mastodon.social
                                        wrote sidst redigeret af
                                        #47

                                        @kasilas @xgebi @EUCommission Well, generally the IE DPA has to be dragged into acting. By activists, Irish courts, or EU institutions like the EDPB.

                                        That's the trouble with MS-level enforcement; politicians literally see lenient enforcement of regulations as a competitive location advantage.

                                        Or to cite the initial Austrian implementation law for the GDPR, if my memory is correct, the DPA was actually instructed not to fine in regular cases, just to admonish.

                                        1 Reply Last reply
                                        0
                                        • raccoon@hollow.raccoon.questR raccoon@hollow.raccoon.quest
                                          @EUCommission@ec.social-network.europa.eu
                                          Cool, now we only need to reconsider that bullshit about getting AI datacenters in europe because NOBODY FUCKING WANTS THAT
                                          A This user is from outside of this forum
                                          A This user is from outside of this forum
                                          aprilfoo@piaille.fr
                                          wrote sidst redigeret af
                                          #48

                                          @raccoon @EUCommission EC wants it because our techbros are not as rich as they could

                                          1 Reply Last reply
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