‘New data centres?
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@NatureMC @RickGaehl @capnthommo
The Smiling Sun was designed on the back of an envelope by 21-year-old activist Anne Lund in Aarhus. It's commemorated to this day in a landmark mural in the city centre.
Funny you mention wearing the logo on a rain-jacket. That usage was in her thinking. She's quoted in this article:
“It needed to be pretty enough for women to wear it on their overcoats to indicate a kind, but firm ‘no thanks’. No clenched fists, no scary images."
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@NatureMC
I was wondering, too, but it checks out:
https://en.wikipedia.org/wiki/Nuclear_Power%3F_No_Thanks -
@CiaraNi @snittegodskontoret huh, I wonder if this inspired the branding for the British nationalist campaign against Scottish independence
https://en.wikipedia.org/wiki/Better_Together_(campaign)#/media/File:Better_Together_campaigning_at_Kinross_-_geograph.org.uk_-_4160846.jpg@jackeric Perhaps! The 'No, thanks' works intuitively in this context, I think, even if probably younger people don't immediately know the original source.
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@NatureMC Well yes I know it became famous and used worldwide. It's famous for being used in multiple languages.
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‘New data centres? No thanks’
A new logo for the Danish campaign against data centres. Lovely work by @snittegodskontoret - a lovely, clever counterpart to the ‘Nuclear Power? No Thanks’ logo. (Also a Danish design)
Den Smilende Sol - Den Sure Sky
The Smiling Sun - The Cross Cloud
The angry, real cloud. The water. The electricity. Nice layers to it.
www.datacenterinfo.dk/
@CiaraNi @snittegodskontoret Is Atomkraft a danish word?
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@CiaraNi @snittegodskontoret Is Atomkraft a danish word?
@bjo 'Atomkraft' is Danish for 'nuclear power'
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@bjo 'Atomkraft' is Danish for 'nuclear power'
@CiaraNi thanks, just wondering as it's the same as in Germany and I thought the "Atomkraft nein danke" stickers are a German thing.
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@CiaraNi thanks, just wondering as it's the same as in Germany and I thought the "Atomkraft nein danke" stickers are a German thing.
@bjo A young woman in Aarhus designed it in the early 1970s. Part of the genius of her design was precisely that it travelled so well - it worked easily in multiple languages.
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@MaSiKa69 @CiaraNi @snittegodskontoret The alternative is no new data centers. We have enough for basic and critical stuff already. The data center build-out is about "Gen AI", and serves no purpose for humans what so ever.
@stjerneskov @CiaraNi @snittegodskontoret Partly agree. The general growth of the internet also needs his place and gen-ai has useful usecases. Also a lot of rubbish for fun and social media.
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@stjerneskov @CiaraNi @snittegodskontoret Partly agree. The general growth of the internet also needs his place and gen-ai has useful usecases. Also a lot of rubbish for fun and social media.
@MaSiKa69 Generative AI is unethical and built on stolen data. The oligarchs profiting from it fund a US government that is disappearing people into camps. Environmentally, we might as well drive around the neighbourhood in fossil-fuel cars throwing leaking AA batteries into compost bins as use generative AI and draw on data centres. I have yet to hear of a use case that is so critical for humanity that we should pay that high price.
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@CiaraNi @snittegodskontoret The genius of the original "Atomkraft? Nej tak" sign was that it didn't picture nuclear power as something bad, it showed a smiling, antropomorphic sun, "natural energy". This negates or softens the verbal message and invites people to join the cause in good mood. Even the text is modified oppositional, as it uses the polite 'nej tak', "no thank you".
The Datacenter is similar only on the linguistic level, as the smile has been replaced by an angry face, rainclouds, rain and thunder.
From a pure communication efficiency perspective, the data center logo is perhaps stronger because image and text reinforce each other more clearly, and borrows meaning from referencing the original.
But I wouldn't call it "lovely" in the same humane sense as the friendly anti-nuclear logo.
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‘New data centres? No thanks’
A new logo for the Danish campaign against data centres. Lovely work by @snittegodskontoret - a lovely, clever counterpart to the ‘Nuclear Power? No Thanks’ logo. (Also a Danish design)
Den Smilende Sol - Den Sure Sky
The Smiling Sun - The Cross Cloud
The angry, real cloud. The water. The electricity. Nice layers to it.
www.datacenterinfo.dk/
@CiaraNi @snittegodskontoret The genius of the original "Atomkraft? Nej tak" sign was that it didn't picture nuclear power as something bad, it showed a smiling, antropomorphic sun, "natural energy". This negates or softens the verbal message and invites people to join the cause in good mood. Even the text is modified oppositional, as it uses the polite 'nej tak', "no thank you".
#/media/File:Better_Together_campaigning_at_Kinross_-_geograph.org.uk_-_4160846.jpg){kind=link}