"Privacy washing" is when a company misleadingly, or fraudulently, presents a product or service as being responsible and trustworthy with data protection, when it isn't.
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"Privacy washing" is when a company misleadingly, or fraudulently, presents a product or service as being responsible and trustworthy with data protection, when it isn't.
Keeping an eye out for this practice is critical when evaluating new tools to use: https://www.privacyguides.org/articles/2025/08/20/privacy-washing-is-a-dirty-business/