Someone got paid more money to think this up than I have been paid in my entire life

[jalefkowit@vmst.io]

Someone got paid more money to think this up than I have been paid in my entire life

https://www.theverge.com/news/931918/microsoft-xbox-rebrand-caps

[somarasu@masto.hackers.town]

@jalefkowit only cops say XBOX

[healyn@normal.style]

@jalefkowit https://www.youtube.com/watch?v=OSZOf9pyepc

[liferstate@mas.to]

@jalefkowit This cries out for a "Don Draper with flip chart" meme.

(I have never watched Mad Men and inshallah I never will.)

[madrush@tacobelllabs.net]

@jalefkowit you have to scream it like screaming into a headset playing call of duty

[alienghic@timeloop.cafe]

@jalefkowit

Wait it's not masculine enough.

they should make one leg of each X the dark red of a webber grill.

[lkanies@hachyderm.io]

@jalefkowit my favorite part is that they definitely wanted everyone to use their specific brand font in all the headlines, and absolutely no one did

[culturednyc@mastodon.social]

@jalefkowit

Schmidt voice: “X BOX!”

[noodlemaz@mstdn.games]

@jalefkowit ksboaks onaynay
https://youtu.be/t54mznGdTys?si=FioLQetwlgYvPPip

[tock@corteximplant.com]

@jalefkowit Rats, I voted for Ecks-Bawcks.

[fuxoft@kompost.cz]

@jalefkowit xb0X

[uep@timeloop.cafe]

@jalefkowit Microsoft trying to out-Microsoft Microsoft for name changes

[vwdasher@mymasto.com]

@jalefkowit whole groups of people were paid to come up with this shit, and then spent money on market research.

[groupnebula563@mastodon.social]

@jalefkowit wait hang on wasn't that the *original* capitalization

[retrosponge@kind.social]

@jalefkowit They got paid for accidentally leaving caps lock on.

[rythur@mastodon.social]

@jalefkowit

Now I can read it as X-bow X, as in perhaps Cross-Bow 10, maybe even X-bee Ox, as in like 10 Bees About to Sting Me So I Better Hop On This Ox. You know, to get away.

[nicelymanifest@mastodon.social]

@jalefkowit The tweaking of the Shell logo years ago cost a vast sum of money.

Yet ... the lady who designed the Nike whoosh received $25 and they refuse to give her anymore.

The world gets things so gigantically upsidedown way too often.

[connynasch@mastodon.social]

@noodlemaz @jalefkowit

[harib_murshidi@mastodon.social]

@jalefkowit They were so creative with consoles names back then Jaguar, Genesis/Mega Drive, Game Gear, 3DO, Nintendo 64 , Saturn then .... PS 1, PS2, ....why can't you call the next console the Gay Station or something like Sony Orochi !!