Another great story about the impact of AI with no mention to it in the headline of the story:
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Another great story about the impact of AI with no mention to it in the headline of the story:
In South Korea a Starbucks marketing campaign is created using AI and executives don't even bother to open the email attachments to check the proposals. The campaign was published on the date of a pro-democracy protesters massacre calling it Tank Day and using slogans clearly drawing from the deadly military attack, which felt deeply unrespectful to the victims. The AI most likely learned that from far-right forums like Ilbe where mocking the victims is common.
They cancelled the campaign hours after publishing it but it was too late, the CEO has been sacked, card payments went down a 26%, refunds haven been requested from prepaid cards, police is investigating and Starbucks asked costumers to refrain from directing their anger to staff.
https://www.theguardian.com/world/2026/jun/06/starbucks-south-korea-tank-day-promotion-blunder
How ironic that my toot has been automatically retooted by a bot that on its description says it is curated and handmade while it instantaneously boosts anything AI tagged
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Another great story about the impact of AI with no mention to it in the headline of the story:
In South Korea a Starbucks marketing campaign is created using AI and executives don't even bother to open the email attachments to check the proposals. The campaign was published on the date of a pro-democracy protesters massacre calling it Tank Day and using slogans clearly drawing from the deadly military attack, which felt deeply unrespectful to the victims. The AI most likely learned that from far-right forums like Ilbe where mocking the victims is common.
They cancelled the campaign hours after publishing it but it was too late, the CEO has been sacked, card payments went down a 26%, refunds haven been requested from prepaid cards, police is investigating and Starbucks asked costumers to refrain from directing their anger to staff.
https://www.theguardian.com/world/2026/jun/06/starbucks-south-korea-tank-day-promotion-blunder
This could be a 30 Rock subplot. Wow!
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Another great story about the impact of AI with no mention to it in the headline of the story:
In South Korea a Starbucks marketing campaign is created using AI and executives don't even bother to open the email attachments to check the proposals. The campaign was published on the date of a pro-democracy protesters massacre calling it Tank Day and using slogans clearly drawing from the deadly military attack, which felt deeply unrespectful to the victims. The AI most likely learned that from far-right forums like Ilbe where mocking the victims is common.
They cancelled the campaign hours after publishing it but it was too late, the CEO has been sacked, card payments went down a 26%, refunds haven been requested from prepaid cards, police is investigating and Starbucks asked costumers to refrain from directing their anger to staff.
https://www.theguardian.com/world/2026/jun/06/starbucks-south-korea-tank-day-promotion-blunder
@jonuriarte Reminds me of how Ford Prefect chose his name on the basis of it being so popular.
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How ironic that my toot has been automatically retooted by a bot that on its description says it is curated and handmade while it instantaneously boosts anything AI tagged
@jonuriarte it's real easy to write a bot that reposts from a certain tag, don't even need to write one there's a ton out there already; but it's not curation
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Another great story about the impact of AI with no mention to it in the headline of the story:
In South Korea a Starbucks marketing campaign is created using AI and executives don't even bother to open the email attachments to check the proposals. The campaign was published on the date of a pro-democracy protesters massacre calling it Tank Day and using slogans clearly drawing from the deadly military attack, which felt deeply unrespectful to the victims. The AI most likely learned that from far-right forums like Ilbe where mocking the victims is common.
They cancelled the campaign hours after publishing it but it was too late, the CEO has been sacked, card payments went down a 26%, refunds haven been requested from prepaid cards, police is investigating and Starbucks asked costumers to refrain from directing their anger to staff.
https://www.theguardian.com/world/2026/jun/06/starbucks-south-korea-tank-day-promotion-blunder
@jonuriarte@tldr.nettime.org almost fifty years old and still applicable, if people would just understand.
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Another great story about the impact of AI with no mention to it in the headline of the story:
In South Korea a Starbucks marketing campaign is created using AI and executives don't even bother to open the email attachments to check the proposals. The campaign was published on the date of a pro-democracy protesters massacre calling it Tank Day and using slogans clearly drawing from the deadly military attack, which felt deeply unrespectful to the victims. The AI most likely learned that from far-right forums like Ilbe where mocking the victims is common.
They cancelled the campaign hours after publishing it but it was too late, the CEO has been sacked, card payments went down a 26%, refunds haven been requested from prepaid cards, police is investigating and Starbucks asked costumers to refrain from directing their anger to staff.
https://www.theguardian.com/world/2026/jun/06/starbucks-south-korea-tank-day-promotion-blunder
@jonuriarte #AI produces #slop so does #starbucks so a match made in heaven.
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@jonuriarte@tldr.nettime.org almost fifty years old and still applicable, if people would just understand.
@djsundog @jonuriarte No, but you see, these computers are far more advanced than the ones we had in the 70s, and can "understand" natural language, so they're capable of making management decisions.
What? No, they're worse at logic than their older counterparts, actually.
No, they've never been held accountable. What does that have to do with anything?
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Another great story about the impact of AI with no mention to it in the headline of the story:
In South Korea a Starbucks marketing campaign is created using AI and executives don't even bother to open the email attachments to check the proposals. The campaign was published on the date of a pro-democracy protesters massacre calling it Tank Day and using slogans clearly drawing from the deadly military attack, which felt deeply unrespectful to the victims. The AI most likely learned that from far-right forums like Ilbe where mocking the victims is common.
They cancelled the campaign hours after publishing it but it was too late, the CEO has been sacked, card payments went down a 26%, refunds haven been requested from prepaid cards, police is investigating and Starbucks asked costumers to refrain from directing their anger to staff.
https://www.theguardian.com/world/2026/jun/06/starbucks-south-korea-tank-day-promotion-blunder
@jonuriarte I mean, the story is about all of the humans who fucked up and how they were all held responsible for the AI output
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Another great story about the impact of AI with no mention to it in the headline of the story:
In South Korea a Starbucks marketing campaign is created using AI and executives don't even bother to open the email attachments to check the proposals. The campaign was published on the date of a pro-democracy protesters massacre calling it Tank Day and using slogans clearly drawing from the deadly military attack, which felt deeply unrespectful to the victims. The AI most likely learned that from far-right forums like Ilbe where mocking the victims is common.
They cancelled the campaign hours after publishing it but it was too late, the CEO has been sacked, card payments went down a 26%, refunds haven been requested from prepaid cards, police is investigating and Starbucks asked costumers to refrain from directing their anger to staff.
https://www.theguardian.com/world/2026/jun/06/starbucks-south-korea-tank-day-promotion-blunder
How about we distribute this throughout the world and make the coffee seller PAY! Fuck Them!
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How about we distribute this throughout the world and make the coffee seller PAY! Fuck Them!
@oscarfalcon starbucks south korea is completely independent from the US corporation, its just a brand license. The article states this if you read it
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@oscarfalcon starbucks south korea is completely independent from the US corporation, its just a brand license. The article states this if you read it
Still Applies...
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Another great story about the impact of AI with no mention to it in the headline of the story:
In South Korea a Starbucks marketing campaign is created using AI and executives don't even bother to open the email attachments to check the proposals. The campaign was published on the date of a pro-democracy protesters massacre calling it Tank Day and using slogans clearly drawing from the deadly military attack, which felt deeply unrespectful to the victims. The AI most likely learned that from far-right forums like Ilbe where mocking the victims is common.
They cancelled the campaign hours after publishing it but it was too late, the CEO has been sacked, card payments went down a 26%, refunds haven been requested from prepaid cards, police is investigating and Starbucks asked costumers to refrain from directing their anger to staff.
https://www.theguardian.com/world/2026/jun/06/starbucks-south-korea-tank-day-promotion-blunder
@jonuriarte All the translators in the world going "It would have cost you like 40$ to get a human to do this. Maybe 200$ if you were paying top rates. And they'd have said 'you can't do this' and given you a campaign that would have worked".
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Another great story about the impact of AI with no mention to it in the headline of the story:
In South Korea a Starbucks marketing campaign is created using AI and executives don't even bother to open the email attachments to check the proposals. The campaign was published on the date of a pro-democracy protesters massacre calling it Tank Day and using slogans clearly drawing from the deadly military attack, which felt deeply unrespectful to the victims. The AI most likely learned that from far-right forums like Ilbe where mocking the victims is common.
They cancelled the campaign hours after publishing it but it was too late, the CEO has been sacked, card payments went down a 26%, refunds haven been requested from prepaid cards, police is investigating and Starbucks asked costumers to refrain from directing their anger to staff.
https://www.theguardian.com/world/2026/jun/06/starbucks-south-korea-tank-day-promotion-blunder
@jonuriarte L’IA est un symptôme : celui d’une économie qui a partout fait la promotion de gens stupides et/ou paresseux, mais avides de notoriété et de récompenses. Ce sont eux qui portent cette technologie au pinacle. Ils aiment le fait qu’elle remplace les gens qui savaient et qui travaillaient réellement, ceux qui les faisaient passer pour les bouffons qu’ils sont en réalité.
L’IA est là pour flatter les gens sans aucune « intelligence naturelle ». -
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