@Vivaldi Switching browser is not a small thing. For most non-mobile users it is a tough decission not to be taken lightly. And something that needs a determination. As for the awareness of the state of permeating inviglilation it is there, but it is being supressed, as something one can do nothing about. Of course old nerds possibly can, "but not me". That is my impression, an anecdata of some dozen of talks.