Years ago prof Mark Ritson, in a talk about digital marketing, described how industry leaders had no proof of ROI from DM but still dedicated huge budgets to it.
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RE: https://mastodon.scot/@kim_harding/116097694594842803
Years ago prof Mark Ritson, in a talk about digital marketing, described how industry leaders had no proof of ROI from DM but still dedicated huge budgets to it.
"Does it work? Apparently not. Will we spend money on it? Fuck yeah, tons of it mate!"
I'm afraid stupidity at the C level is nothing new.
