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  3. In Yesterday's IO Keynote Google declared war on the remnants of the Web.

In Yesterday's IO Keynote Google declared war on the remnants of the Web.

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  • tante@tldr.nettime.orgT tante@tldr.nettime.org

    In Yesterday's IO Keynote Google declared war on the remnants of the Web.

    While they packaged it as a lot of "AI" talk what their whole approach of decontextualizing information, of taking away links to sources and instead producing some LLM generated response means is that they want to establish a new abstraction layer on the web. Where Zuckerberg with his Metaverse failed Google is starting the next attack: Your website, your work no longer matters.

    Well it matters as (unpaid) raw material for their synthetic text extruders but not as cultural artifact you can share with others.

    This is a literal revolution but one against the participatory web, against us: The goal is to take away the web and guide people into Google's abstraction on top of it. An abstraction they control and moderate. It's about monopolizing access to information.

    If you care about the web, about people's ability to participate in it as more than mere passive consumers, this needs to be taken seriously. De-Googlifying your mental apparatus becomes more urgent today. Find other search engines, don't use their browser. Or wake up in a slopified AOL kind of environment.

    cohentheblue@ohai.socialC This user is from outside of this forum
    cohentheblue@ohai.socialC This user is from outside of this forum
    cohentheblue@ohai.social
    wrote sidst redigeret af
    #11

    @tante Google blog article, https://blog.google/innovation-and-ai/sundar-pichai-io-2026/#agents

    "Search in the agentic era"

    theeclecticdyslexic@mstdn.socialT 1 Reply Last reply
    0
    • tante@tldr.nettime.orgT tante@tldr.nettime.org

      In Yesterday's IO Keynote Google declared war on the remnants of the Web.

      While they packaged it as a lot of "AI" talk what their whole approach of decontextualizing information, of taking away links to sources and instead producing some LLM generated response means is that they want to establish a new abstraction layer on the web. Where Zuckerberg with his Metaverse failed Google is starting the next attack: Your website, your work no longer matters.

      Well it matters as (unpaid) raw material for their synthetic text extruders but not as cultural artifact you can share with others.

      This is a literal revolution but one against the participatory web, against us: The goal is to take away the web and guide people into Google's abstraction on top of it. An abstraction they control and moderate. It's about monopolizing access to information.

      If you care about the web, about people's ability to participate in it as more than mere passive consumers, this needs to be taken seriously. De-Googlifying your mental apparatus becomes more urgent today. Find other search engines, don't use their browser. Or wake up in a slopified AOL kind of environment.

      oceane@gotosocial.socialO This user is from outside of this forum
      oceane@gotosocial.socialO This user is from outside of this forum
      oceane@gotosocial.social
      wrote sidst redigeret af
      #12

      @tante https://geminiquickst.art

      1 Reply Last reply
      0
      • cohentheblue@ohai.socialC cohentheblue@ohai.social

        @tante Google blog article, https://blog.google/innovation-and-ai/sundar-pichai-io-2026/#agents

        "Search in the agentic era"

        theeclecticdyslexic@mstdn.socialT This user is from outside of this forum
        theeclecticdyslexic@mstdn.socialT This user is from outside of this forum
        theeclecticdyslexic@mstdn.social
        wrote sidst redigeret af
        #13

        @cohentheblue

        What the fuck is even going on with their branding in that header image? I swear, branding has gotten significantly worse in the last 2 years. It was boring before, but now it is just all over the place.

        @tante

        J 1 Reply Last reply
        0
        • theeclecticdyslexic@mstdn.socialT theeclecticdyslexic@mstdn.social

          @cohentheblue

          What the fuck is even going on with their branding in that header image? I swear, branding has gotten significantly worse in the last 2 years. It was boring before, but now it is just all over the place.

          @tante

          J This user is from outside of this forum
          J This user is from outside of this forum
          janosrusiczki@mastodon.social
          wrote sidst redigeret af
          #14

          @theeclecticdyslexic @cohentheblue @tante it's a hallucinated version of their logo 🙂

          1 Reply Last reply
          0
          • F frutigeraero00@mastodon.social

            @tante Yea I think their dream is to have a device with only one interactable IA and nothing more, like if that were the lamp genie who searchs and make everything that the user wants when prompted. I think they are aiming in that direction. Not having an GUI or apps, only IA that will make everything.

            misjavanlaatum@mastodon.gamedev.placeM This user is from outside of this forum
            misjavanlaatum@mastodon.gamedev.placeM This user is from outside of this forum
            misjavanlaatum@mastodon.gamedev.place
            wrote sidst redigeret af
            #15

            @FrutigerAero00 @tante I think so too. And that also means they control access to everything you can do and know online. And that's frightening.

            F 1 Reply Last reply
            0
            • tante@tldr.nettime.orgT tante@tldr.nettime.org

              In Yesterday's IO Keynote Google declared war on the remnants of the Web.

              While they packaged it as a lot of "AI" talk what their whole approach of decontextualizing information, of taking away links to sources and instead producing some LLM generated response means is that they want to establish a new abstraction layer on the web. Where Zuckerberg with his Metaverse failed Google is starting the next attack: Your website, your work no longer matters.

              Well it matters as (unpaid) raw material for their synthetic text extruders but not as cultural artifact you can share with others.

              This is a literal revolution but one against the participatory web, against us: The goal is to take away the web and guide people into Google's abstraction on top of it. An abstraction they control and moderate. It's about monopolizing access to information.

              If you care about the web, about people's ability to participate in it as more than mere passive consumers, this needs to be taken seriously. De-Googlifying your mental apparatus becomes more urgent today. Find other search engines, don't use their browser. Or wake up in a slopified AOL kind of environment.

              1024bytes@masto.ai1 This user is from outside of this forum
              1024bytes@masto.ai1 This user is from outside of this forum
              1024bytes@masto.ai
              wrote sidst redigeret af
              #16

              @tante switch to a different search enginr. Did thst long ago when google search rrsults started to be crap already.

              tante@tldr.nettime.orgT raymaccarthy@mastodon.ieR pepijn@mastodon.onlineP 3 Replies Last reply
              0
              • 1024bytes@masto.ai1 1024bytes@masto.ai

                @tante switch to a different search enginr. Did thst long ago when google search rrsults started to be crap already.

                tante@tldr.nettime.orgT This user is from outside of this forum
                tante@tldr.nettime.orgT This user is from outside of this forum
                tante@tldr.nettime.org
                wrote sidst redigeret af
                #17

                @1024Bytes I already did quite a while ago. Google's chokehold on that space is massive though

                1 Reply Last reply
                0
                • tante@tldr.nettime.orgT tante@tldr.nettime.org

                  In Yesterday's IO Keynote Google declared war on the remnants of the Web.

                  While they packaged it as a lot of "AI" talk what their whole approach of decontextualizing information, of taking away links to sources and instead producing some LLM generated response means is that they want to establish a new abstraction layer on the web. Where Zuckerberg with his Metaverse failed Google is starting the next attack: Your website, your work no longer matters.

                  Well it matters as (unpaid) raw material for their synthetic text extruders but not as cultural artifact you can share with others.

                  This is a literal revolution but one against the participatory web, against us: The goal is to take away the web and guide people into Google's abstraction on top of it. An abstraction they control and moderate. It's about monopolizing access to information.

                  If you care about the web, about people's ability to participate in it as more than mere passive consumers, this needs to be taken seriously. De-Googlifying your mental apparatus becomes more urgent today. Find other search engines, don't use their browser. Or wake up in a slopified AOL kind of environment.

                  meneerdebruin@mastodon.nlM This user is from outside of this forum
                  meneerdebruin@mastodon.nlM This user is from outside of this forum
                  meneerdebruin@mastodon.nl
                  wrote sidst redigeret af
                  #18

                  @tante Feed it! Feed it slop until it starts hallucinating full time.

                  1 Reply Last reply
                  0
                  • 1024bytes@masto.ai1 1024bytes@masto.ai

                    @tante switch to a different search enginr. Did thst long ago when google search rrsults started to be crap already.

                    raymaccarthy@mastodon.ieR This user is from outside of this forum
                    raymaccarthy@mastodon.ieR This user is from outside of this forum
                    raymaccarthy@mastodon.ie
                    wrote sidst redigeret af
                    #19

                    @1024Bytes @tante
                    I tried DuckDuckGo (Really Bing and does now have a noAI mode) for a while but now use Qwant.

                    1 Reply Last reply
                    0
                    • tante@tldr.nettime.orgT tante@tldr.nettime.org

                      In Yesterday's IO Keynote Google declared war on the remnants of the Web.

                      While they packaged it as a lot of "AI" talk what their whole approach of decontextualizing information, of taking away links to sources and instead producing some LLM generated response means is that they want to establish a new abstraction layer on the web. Where Zuckerberg with his Metaverse failed Google is starting the next attack: Your website, your work no longer matters.

                      Well it matters as (unpaid) raw material for their synthetic text extruders but not as cultural artifact you can share with others.

                      This is a literal revolution but one against the participatory web, against us: The goal is to take away the web and guide people into Google's abstraction on top of it. An abstraction they control and moderate. It's about monopolizing access to information.

                      If you care about the web, about people's ability to participate in it as more than mere passive consumers, this needs to be taken seriously. De-Googlifying your mental apparatus becomes more urgent today. Find other search engines, don't use their browser. Or wake up in a slopified AOL kind of environment.

                      paulnatsuo@scholar.socialP This user is from outside of this forum
                      paulnatsuo@scholar.socialP This user is from outside of this forum
                      paulnatsuo@scholar.social
                      wrote sidst redigeret af
                      #20

                      @tante I remember the slogan ”organize the world's information and make it accessible,” and it still appears on their website. To us non-galaxy-brained folks, the AI push fails on both counts: it DISorganizes info into slop and makes it INaccessible to anyone not able or willing to pay.

                      No doubt they'd spin it as consistent, but I think of someone being forced to drink from a firehose and being told they ‘have access to to the world's water’: https://www.youtube.com/watch?v=pgPgsvxxxKE

                      1 Reply Last reply
                      0
                      • tante@tldr.nettime.orgT tante@tldr.nettime.org

                        In Yesterday's IO Keynote Google declared war on the remnants of the Web.

                        While they packaged it as a lot of "AI" talk what their whole approach of decontextualizing information, of taking away links to sources and instead producing some LLM generated response means is that they want to establish a new abstraction layer on the web. Where Zuckerberg with his Metaverse failed Google is starting the next attack: Your website, your work no longer matters.

                        Well it matters as (unpaid) raw material for their synthetic text extruders but not as cultural artifact you can share with others.

                        This is a literal revolution but one against the participatory web, against us: The goal is to take away the web and guide people into Google's abstraction on top of it. An abstraction they control and moderate. It's about monopolizing access to information.

                        If you care about the web, about people's ability to participate in it as more than mere passive consumers, this needs to be taken seriously. De-Googlifying your mental apparatus becomes more urgent today. Find other search engines, don't use their browser. Or wake up in a slopified AOL kind of environment.

                        codinghorror@infosec.exchangeC This user is from outside of this forum
                        codinghorror@infosec.exchangeC This user is from outside of this forum
                        codinghorror@infosec.exchange
                        wrote sidst redigeret af
                        #21

                        @tante ok so we're at war with ... (checks notes) Google? Not Meta? Not Microsoft? Not Amazon? Not Oracle? Not Palantir? Not Apple? Not Tesla? Not X?

                        codinghorror@infosec.exchangeC tante@tldr.nettime.orgT marc_eu@veganism.socialM feyter@mastodon.gamedev.placeF 4 Replies Last reply
                        0
                        • codinghorror@infosec.exchangeC codinghorror@infosec.exchange

                          @tante ok so we're at war with ... (checks notes) Google? Not Meta? Not Microsoft? Not Amazon? Not Oracle? Not Palantir? Not Apple? Not Tesla? Not X?

                          codinghorror@infosec.exchangeC This user is from outside of this forum
                          codinghorror@infosec.exchangeC This user is from outside of this forum
                          codinghorror@infosec.exchange
                          wrote sidst redigeret af
                          #22

                          @tante I think we're gonna need a bigger boat

                          1 Reply Last reply
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                          • codinghorror@infosec.exchangeC codinghorror@infosec.exchange

                            @tante ok so we're at war with ... (checks notes) Google? Not Meta? Not Microsoft? Not Amazon? Not Oracle? Not Palantir? Not Apple? Not Tesla? Not X?

                            tante@tldr.nettime.orgT This user is from outside of this forum
                            tante@tldr.nettime.orgT This user is from outside of this forum
                            tante@tldr.nettime.org
                            wrote sidst redigeret af
                            #23

                            @codinghorror why not all of them? 😉

                            This is not a "just google is bad" kind of thing. It's just that the one company that structures most people's access to the web decided to change the contract unilaterally. I think that that specific thing needs highlighting while also burning Meta and X and all them to the ground. We can contain multitudes (of ways of defending access to information, expression and connection)

                            codinghorror@infosec.exchangeC 1 Reply Last reply
                            0
                            • tante@tldr.nettime.orgT tante@tldr.nettime.org

                              @codinghorror why not all of them? 😉

                              This is not a "just google is bad" kind of thing. It's just that the one company that structures most people's access to the web decided to change the contract unilaterally. I think that that specific thing needs highlighting while also burning Meta and X and all them to the ground. We can contain multitudes (of ways of defending access to information, expression and connection)

                              codinghorror@infosec.exchangeC This user is from outside of this forum
                              codinghorror@infosec.exchangeC This user is from outside of this forum
                              codinghorror@infosec.exchange
                              wrote sidst redigeret af
                              #24

                              @tante why not all of us? aren't humans the original mistake?

                              jackeric@beige.partyJ codinghorror@infosec.exchangeC tante@tldr.nettime.orgT 3 Replies Last reply
                              0
                              • misjavanlaatum@mastodon.gamedev.placeM misjavanlaatum@mastodon.gamedev.place

                                @FrutigerAero00 @tante I think so too. And that also means they control access to everything you can do and know online. And that's frightening.

                                F This user is from outside of this forum
                                F This user is from outside of this forum
                                frutigeraero00@mastodon.social
                                wrote sidst redigeret af
                                #25

                                @misjavanlaatum @tante Exactly. But if we still can access the web the same way we are doing right now, there will be hope.
                                What I fear most are the laws that could be implemented that will (and are) limiting how we interact with the internet. The moment the freedom to use internet is prosecuted (which is happening) we are gonna be fucked haha

                                1 Reply Last reply
                                0
                                • codinghorror@infosec.exchangeC codinghorror@infosec.exchange

                                  @tante why not all of us? aren't humans the original mistake?

                                  jackeric@beige.partyJ This user is from outside of this forum
                                  jackeric@beige.partyJ This user is from outside of this forum
                                  jackeric@beige.party
                                  wrote sidst redigeret af
                                  #26

                                  @codinghorror corporations aren't humanity jeff
                                  @tante

                                  G 1 Reply Last reply
                                  0
                                  • codinghorror@infosec.exchangeC codinghorror@infosec.exchange

                                    @tante why not all of us? aren't humans the original mistake?

                                    codinghorror@infosec.exchangeC This user is from outside of this forum
                                    codinghorror@infosec.exchangeC This user is from outside of this forum
                                    codinghorror@infosec.exchange
                                    wrote sidst redigeret af
                                    #27

                                    @tante I feel like no one actually wants to take full responsibility here. It's always something else, someone else that's the problem, isn't it? Never us. It's them. They're the problem... right?

                                    codinghorror@infosec.exchangeC 1 Reply Last reply
                                    0
                                    • codinghorror@infosec.exchangeC codinghorror@infosec.exchange

                                      @tante I feel like no one actually wants to take full responsibility here. It's always something else, someone else that's the problem, isn't it? Never us. It's them. They're the problem... right?

                                      codinghorror@infosec.exchangeC This user is from outside of this forum
                                      codinghorror@infosec.exchangeC This user is from outside of this forum
                                      codinghorror@infosec.exchange
                                      wrote sidst redigeret af
                                      #28

                                      @tante I think we can do significantly better than this. But what do I know. Take my advice and do as you please.

                                      tante@tldr.nettime.orgT 1 Reply Last reply
                                      0
                                      • codinghorror@infosec.exchangeC codinghorror@infosec.exchange

                                        @tante why not all of us? aren't humans the original mistake?

                                        tante@tldr.nettime.orgT This user is from outside of this forum
                                        tante@tldr.nettime.orgT This user is from outside of this forum
                                        tante@tldr.nettime.org
                                        wrote sidst redigeret af
                                        #29

                                        @codinghorror I don't follow that train of thought to be honest. Where does this "humans are the problem" angle come from? I am talking about a specific move by a monopolist and a) the ways that people might try to protect themselves and b) ways of using collective power (as in politics) to protect the greater good

                                        callin@hachyderm.ioC codinghorror@infosec.exchangeC connynasch@mastodon.socialC 3 Replies Last reply
                                        0
                                        • tante@tldr.nettime.orgT tante@tldr.nettime.org

                                          In Yesterday's IO Keynote Google declared war on the remnants of the Web.

                                          While they packaged it as a lot of "AI" talk what their whole approach of decontextualizing information, of taking away links to sources and instead producing some LLM generated response means is that they want to establish a new abstraction layer on the web. Where Zuckerberg with his Metaverse failed Google is starting the next attack: Your website, your work no longer matters.

                                          Well it matters as (unpaid) raw material for their synthetic text extruders but not as cultural artifact you can share with others.

                                          This is a literal revolution but one against the participatory web, against us: The goal is to take away the web and guide people into Google's abstraction on top of it. An abstraction they control and moderate. It's about monopolizing access to information.

                                          If you care about the web, about people's ability to participate in it as more than mere passive consumers, this needs to be taken seriously. De-Googlifying your mental apparatus becomes more urgent today. Find other search engines, don't use their browser. Or wake up in a slopified AOL kind of environment.

                                          reggiehere@mastodon.socialR This user is from outside of this forum
                                          reggiehere@mastodon.socialR This user is from outside of this forum
                                          reggiehere@mastodon.social
                                          wrote sidst redigeret af
                                          #30

                                          @tante

                                          Information and data are the new means of production, and Google and many other Big Tech companies have spent decades building monopolies to act as the paid gatekeeper.

                                          Buy a set of hard copy maps and encyclopaedias before they no longer exist.

                                          1 Reply Last reply
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