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  3. Do you remember the surprise announcement of a new social network in Davos this past January?

Do you remember the surprise announcement of a new social network in Davos this past January?

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wsocialblueskyopenwashing
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  • _elena@mastodon.social_ _elena@mastodon.social

    Do you remember the surprise announcement of a new social network in Davos this past January? Something that promised to be the "first" European social network?

    Its name is #WSocial and it's a fork of #Bluesky. Its founders have ties with European politicians - but there is no official involvement by the EU.

    You wouldn't know any of this from media reports because they all rehashed their talking points. So I wrote a post about it, dispelling some myths:

    https://blog.elenarossini.com/w-social-uncovered-the-reality-behind-the-hype/

    #OpenWashing

    luca@sironi.xyzL This user is from outside of this forum
    luca@sironi.xyzL This user is from outside of this forum
    luca@sironi.xyz
    wrote sidst redigeret af
    #8

    @_elena

    I have a very partial view on #atmosphere based on bridged accounts.
    Of all the people I know reporting to being interested in this w thing, no one did effectively mentioned or tried #eurosky , that is already available and people can migrate to at no social cost.

    _elena@mastodon.social_ 1 Reply Last reply
    0
    • michaelmathy@mastodon.onlineM michaelmathy@mastodon.online

      @_elena move to Belgium then ! Nobody knows here 😀

      michaelmathy@mastodon.onlineM This user is from outside of this forum
      michaelmathy@mastodon.onlineM This user is from outside of this forum
      michaelmathy@mastodon.online
      wrote sidst redigeret af
      #9

      @_elena and big shortcut, by nobody, I mean me

      _elena@mastodon.social_ 1 Reply Last reply
      0
      • luca@sironi.xyzL luca@sironi.xyz

        @_elena

        I have a very partial view on #atmosphere based on bridged accounts.
        Of all the people I know reporting to being interested in this w thing, no one did effectively mentioned or tried #eurosky , that is already available and people can migrate to at no social cost.

        _elena@mastodon.social_ This user is from outside of this forum
        _elena@mastodon.social_ This user is from outside of this forum
        _elena@mastodon.social
        wrote sidst redigeret af
        #10

        @luca there is so much ignorance and misinformation around W Social. Nobody's fault except: journalists who didn't ask any questions and just ran with what the W founders told them...

        W totally copied many of the Eurosky concepts and then did a big launch at Davos that surprised the Eurosky folks.

        I didn't think they would get any traction (W) but with all the discussions about age verification for social media, I think they'll be around for a while - sigh

        1 Reply Last reply
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        • michaelmathy@mastodon.onlineM michaelmathy@mastodon.online

          @_elena and big shortcut, by nobody, I mean me

          _elena@mastodon.social_ This user is from outside of this forum
          _elena@mastodon.social_ This user is from outside of this forum
          _elena@mastodon.social
          wrote sidst redigeret af
          #11

          @michaelmathy 😂

          michaelmathy@mastodon.onlineM 1 Reply Last reply
          0
          • _elena@mastodon.social_ _elena@mastodon.social

            Do you remember the surprise announcement of a new social network in Davos this past January? Something that promised to be the "first" European social network?

            Its name is #WSocial and it's a fork of #Bluesky. Its founders have ties with European politicians - but there is no official involvement by the EU.

            You wouldn't know any of this from media reports because they all rehashed their talking points. So I wrote a post about it, dispelling some myths:

            https://blog.elenarossini.com/w-social-uncovered-the-reality-behind-the-hype/

            #OpenWashing

            karlos@mindly.socialK This user is from outside of this forum
            karlos@mindly.socialK This user is from outside of this forum
            karlos@mindly.social
            wrote sidst redigeret af
            #12

            @_elena
            „Issue no.1: How W Social ignored existing European initiatives“

            I would say: They ignored all non-commercial media. And mastodon = european? Mostly. But it doesn’t mather. „Es gibt keine Nationalstaaten mehr“ is a trent un SF shows 🙂
            #wsocial #raumpatrouille

            1 Reply Last reply
            0
            • _elena@mastodon.social_ _elena@mastodon.social

              Do you remember the surprise announcement of a new social network in Davos this past January? Something that promised to be the "first" European social network?

              Its name is #WSocial and it's a fork of #Bluesky. Its founders have ties with European politicians - but there is no official involvement by the EU.

              You wouldn't know any of this from media reports because they all rehashed their talking points. So I wrote a post about it, dispelling some myths:

              https://blog.elenarossini.com/w-social-uncovered-the-reality-behind-the-hype/

              #OpenWashing

              jan@social.dytrych.cloudJ This user is from outside of this forum
              jan@social.dytrych.cloudJ This user is from outside of this forum
              jan@social.dytrych.cloud
              wrote sidst redigeret af
              #13

              @_elena great article! What I expect is that many ppl will just go for it! "It's European and screw it that they need my ID." The only issue is that I can theoretically create Bluesky account and still communicate with W social accounts. So what's the point of checking ppl if you can still enter through window if door requires an ID. Also I think Mastodon/Fediverse needs some lobby in EC and European parliament, that's something we can learn from W Chat case.

              1 Reply Last reply
              0
              • _elena@mastodon.social_ _elena@mastodon.social

                @michaelmathy 😂

                michaelmathy@mastodon.onlineM This user is from outside of this forum
                michaelmathy@mastodon.onlineM This user is from outside of this forum
                michaelmathy@mastodon.online
                wrote sidst redigeret af
                #14

                @_elena what pissed me off even more is the kind of conversation I heard in a podcast (do not remember which one but a replay from a french radio show) where they said "it is really sad that no social network exists where we can have unfiltered posts and for which the business model is not driven by ads".

                1 Reply Last reply
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                • michaelmathy@mastodon.onlineM michaelmathy@mastodon.online

                  @_elena are you sure it is / was a hype ? To be honest, beside you, I never heard about W Social, at least from the people I follow, the news sites in my RSS reader, ...

                  marcel@waldvogel.familyM This user is from outside of this forum
                  marcel@waldvogel.familyM This user is from outside of this forum
                  marcel@waldvogel.family
                  wrote sidst redigeret af
                  #15

                  @michaelmathy @_elena
                  It swapped over to several peeople around me, at least. But yes, not via RSS 😎

                  1 Reply Last reply
                  0
                  • _elena@mastodon.social_ _elena@mastodon.social

                    Regarding my W Social exposé: it was months in the making and I could have written a LOT more, showing additional examples of technical blunders, but I kept it "brief" at 3500 words 😅

                    I ran out of characters to tag all the awesome people I mentioned in the piece: @doktorzjivago (thanks for the top notch meme), @tom @mapache and @Em0nM4stodon

                    And special thanks to people who volunteered to proof-read a draft and gave me fantastic feedback: @bitzero and @DataKnightmare

                    It takes a village ❤️

                    bitzero@corteximplant.netB This user is from outside of this forum
                    bitzero@corteximplant.netB This user is from outside of this forum
                    bitzero@corteximplant.net
                    wrote sidst redigeret af
                    #16
                    @_elena @doktorzjivago @tom @mapache @Em0nM4stodon @DataKnightmare

                    In this case: it takes some federated villages. Thank to you for the awesome inquiry.
                    1 Reply Last reply
                    0
                    • _elena@mastodon.social_ _elena@mastodon.social

                      Regarding my W Social exposé: it was months in the making and I could have written a LOT more, showing additional examples of technical blunders, but I kept it "brief" at 3500 words 😅

                      I ran out of characters to tag all the awesome people I mentioned in the piece: @doktorzjivago (thanks for the top notch meme), @tom @mapache and @Em0nM4stodon

                      And special thanks to people who volunteered to proof-read a draft and gave me fantastic feedback: @bitzero and @DataKnightmare

                      It takes a village ❤️

                      castrillo@mastodon.onlineC This user is from outside of this forum
                      castrillo@mastodon.onlineC This user is from outside of this forum
                      castrillo@mastodon.online
                      wrote sidst redigeret af
                      #17

                      @_elena wow, very nice post, Elena! You really nailed it 😆. I think in 2026, it’s pretty hard to sweep things like what you found under the rug. In the EU digital community—like we have on Mastodon—we sniff out things, kind of like opening Pandora’s boxes, much faster 👌

                      _elena@mastodon.social_ 1 Reply Last reply
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                      • _elena@mastodon.social_ _elena@mastodon.social

                        Do you remember the surprise announcement of a new social network in Davos this past January? Something that promised to be the "first" European social network?

                        Its name is #WSocial and it's a fork of #Bluesky. Its founders have ties with European politicians - but there is no official involvement by the EU.

                        You wouldn't know any of this from media reports because they all rehashed their talking points. So I wrote a post about it, dispelling some myths:

                        https://blog.elenarossini.com/w-social-uncovered-the-reality-behind-the-hype/

                        #OpenWashing

                        thecomfortablespotpodcast@mastodon.socialT This user is from outside of this forum
                        thecomfortablespotpodcast@mastodon.socialT This user is from outside of this forum
                        thecomfortablespotpodcast@mastodon.social
                        wrote sidst redigeret af
                        #18

                        @_elena the worst thing about WSocial is that it's criminaly boring.

                        1 Reply Last reply
                        0
                        • _elena@mastodon.social_ This user is from outside of this forum
                          _elena@mastodon.social_ This user is from outside of this forum
                          _elena@mastodon.social
                          wrote sidst redigeret af
                          #19

                          @MrLee someone back in January registered w-social.eu and created a website encouraging people to check out the Fediverse. Sadly it's offline now but you can still see it via the Internet Archive: https://web.archive.org/web/20260122071830/https://w-social.eu/

                          1 Reply Last reply
                          0
                          • _elena@mastodon.social_ _elena@mastodon.social

                            Do you remember the surprise announcement of a new social network in Davos this past January? Something that promised to be the "first" European social network?

                            Its name is #WSocial and it's a fork of #Bluesky. Its founders have ties with European politicians - but there is no official involvement by the EU.

                            You wouldn't know any of this from media reports because they all rehashed their talking points. So I wrote a post about it, dispelling some myths:

                            https://blog.elenarossini.com/w-social-uncovered-the-reality-behind-the-hype/

                            #OpenWashing

                            keul@fosstodon.orgK This user is from outside of this forum
                            keul@fosstodon.orgK This user is from outside of this forum
                            keul@fosstodon.org
                            wrote sidst redigeret af
                            #20

                            @_elena great spelunking!

                            1 Reply Last reply
                            0
                            • _elena@mastodon.social_ _elena@mastodon.social

                              Do you remember the surprise announcement of a new social network in Davos this past January? Something that promised to be the "first" European social network?

                              Its name is #WSocial and it's a fork of #Bluesky. Its founders have ties with European politicians - but there is no official involvement by the EU.

                              You wouldn't know any of this from media reports because they all rehashed their talking points. So I wrote a post about it, dispelling some myths:

                              https://blog.elenarossini.com/w-social-uncovered-the-reality-behind-the-hype/

                              #OpenWashing

                              gelbphoenix@social.gelbphoenix.deG This user is from outside of this forum
                              gelbphoenix@social.gelbphoenix.deG This user is from outside of this forum
                              gelbphoenix@social.gelbphoenix.de
                              wrote sidst redigeret af
                              #21

                              This is a very good exposé, @_elena. And W Social like this looks like an (un-)intentional attempt to weaken the upcoming European digital sovereignty.

                              _elena@mastodon.social_ 1 Reply Last reply
                              0
                              • _elena@mastodon.social_ _elena@mastodon.social

                                Do you remember the surprise announcement of a new social network in Davos this past January? Something that promised to be the "first" European social network?

                                Its name is #WSocial and it's a fork of #Bluesky. Its founders have ties with European politicians - but there is no official involvement by the EU.

                                You wouldn't know any of this from media reports because they all rehashed their talking points. So I wrote a post about it, dispelling some myths:

                                https://blog.elenarossini.com/w-social-uncovered-the-reality-behind-the-hype/

                                #OpenWashing

                                atomictangerine@c.imA This user is from outside of this forum
                                atomictangerine@c.imA This user is from outside of this forum
                                atomictangerine@c.im
                                wrote sidst redigeret af
                                #22

                                @_elena Never heard of W Social, but thank you for your critical analysis! What do you think about Eurosky?

                                1 Reply Last reply
                                0
                                • gelbphoenix@social.gelbphoenix.deG gelbphoenix@social.gelbphoenix.de

                                  This is a very good exposé, @_elena. And W Social like this looks like an (un-)intentional attempt to weaken the upcoming European digital sovereignty.

                                  _elena@mastodon.social_ This user is from outside of this forum
                                  _elena@mastodon.social_ This user is from outside of this forum
                                  _elena@mastodon.social
                                  wrote sidst redigeret af
                                  #23

                                  @gelbphoenix thank you Lina! And I LOVED your post about Bluesky/ATproto and mention it all the time 🙂

                                  1 Reply Last reply
                                  0
                                  • _elena@mastodon.social_ _elena@mastodon.social

                                    @michaelmathy

                                    ee@mastodon.nlE This user is from outside of this forum
                                    ee@mastodon.nlE This user is from outside of this forum
                                    ee@mastodon.nl
                                    wrote sidst redigeret af
                                    #24

                                    @_elena honestly, looking at those sites, it seems W Social has investors behind it and has purchased press releases. And only then some real media picked up on it.

                                    _elena@mastodon.social_ 1 Reply Last reply
                                    0
                                    • ee@mastodon.nlE ee@mastodon.nl

                                      @_elena honestly, looking at those sites, it seems W Social has investors behind it and has purchased press releases. And only then some real media picked up on it.

                                      _elena@mastodon.social_ This user is from outside of this forum
                                      _elena@mastodon.social_ This user is from outside of this forum
                                      _elena@mastodon.social
                                      wrote sidst redigeret af
                                      #25

                                      @ee 🎯🎯🎯

                                      ee@mastodon.nlE 1 Reply Last reply
                                      0
                                      • _elena@mastodon.social_ _elena@mastodon.social

                                        @ee 🎯🎯🎯

                                        ee@mastodon.nlE This user is from outside of this forum
                                        ee@mastodon.nlE This user is from outside of this forum
                                        ee@mastodon.nl
                                        wrote sidst redigeret af
                                        #26

                                        @_elena seeing how gullible people on X are, though, is really something...

                                        https://xcancel.com/pubity/status/2014436220961423382

                                        _elena@mastodon.social_ 1 Reply Last reply
                                        0
                                        • ee@mastodon.nlE ee@mastodon.nl

                                          @_elena seeing how gullible people on X are, though, is really something...

                                          https://xcancel.com/pubity/status/2014436220961423382

                                          _elena@mastodon.social_ This user is from outside of this forum
                                          _elena@mastodon.social_ This user is from outside of this forum
                                          _elena@mastodon.social
                                          wrote sidst redigeret af
                                          #27

                                          @ee I know! 😤 I'm telling you, the first ten days there was ZERO fact-checking being done... and so this myth has kept circulating

                                          ee@mastodon.nlE 1 Reply Last reply
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