@FediTips
re: 'don't join mastodon.social'.
Respectfully, as someone who just joined coming from Instagram, Mastodon is the most known fediverse service and if you google 'how to join Mastodon' you're prompted to join Mastodon.social. This matches the heuristics of how all other SoMe signups work. Want more distributed users? Then change the onboarding journey.