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  3. The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

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  • ketan@climatejustice.socialK ketan@climatejustice.social

    The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

    A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

    https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

    knutson_brain@sfba.socialK This user is from outside of this forum
    knutson_brain@sfba.socialK This user is from outside of this forum
    knutson_brain@sfba.social
    wrote sidst redigeret af
    #39

    @ketan
    Then Kyle's boss fired Daniel and Kyle and turned to Copilot...

    1 Reply Last reply
    0
    • ketan@climatejustice.socialK ketan@climatejustice.social

      The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

      A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

      https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

      joltrast@mastodon.socialJ This user is from outside of this forum
      joltrast@mastodon.socialJ This user is from outside of this forum
      joltrast@mastodon.social
      wrote sidst redigeret af
      #40

      @ketan Wow, that is a wild take. This ad is aimed at CEOs and productivity managers, not users. CoPilot can make your employee's work mind-numbingly boring and irrelevant. Anyone can push a button #maskoff

      1 Reply Last reply
      0
      • ketan@climatejustice.socialK ketan@climatejustice.social

        The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

        A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

        https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

        monocularvision@mastodon.socialM This user is from outside of this forum
        monocularvision@mastodon.socialM This user is from outside of this forum
        monocularvision@mastodon.social
        wrote sidst redigeret af
        #41

        @ketan except he asks it to make his beautiful? I see nowhere that he asks AI to copy the other chart.

        hi_cial@donphan.socialH 1 Reply Last reply
        0
        • ketan@climatejustice.socialK ketan@climatejustice.social

          The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

          A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

          https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

          medeavanamonde@beige.partyM This user is from outside of this forum
          medeavanamonde@beige.partyM This user is from outside of this forum
          medeavanamonde@beige.party
          wrote sidst redigeret af
          #42

          @ketan @bridget

          As Deray says:
          WATCH WHITENESS WORK

          1 Reply Last reply
          0
          • ketan@climatejustice.socialK ketan@climatejustice.social

            The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

            A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

            https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

            hi_cial@donphan.socialH This user is from outside of this forum
            hi_cial@donphan.socialH This user is from outside of this forum
            hi_cial@donphan.social
            wrote sidst redigeret af
            #43

            @ketan the most 2026 usa ad ever, hand them an award

            1 Reply Last reply
            0
            • monocularvision@mastodon.socialM monocularvision@mastodon.social

              @ketan except he asks it to make his beautiful? I see nowhere that he asks AI to copy the other chart.

              hi_cial@donphan.socialH This user is from outside of this forum
              hi_cial@donphan.socialH This user is from outside of this forum
              hi_cial@donphan.social
              wrote sidst redigeret af
              #44

              @monocularvision @ketan but the narrative and framing make it clear he's doing this after having a neg reaction to peers calling a coworker's beautiful

              what is that if not asking ai to replicate what got his peer praised?

              un_blaze@eldritch.cafeU monocularvision@mastodon.socialM 2 Replies Last reply
              0
              • ketan@climatejustice.socialK ketan@climatejustice.social

                The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

                A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

                https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

                irfelixr@discuss.systemsI This user is from outside of this forum
                irfelixr@discuss.systemsI This user is from outside of this forum
                irfelixr@discuss.systems
                wrote sidst redigeret af
                #45

                @ketan 💯

                1 Reply Last reply
                0
                • finestructure@mastodon.socialF finestructure@mastodon.social

                  @ketan @drahardja This is satire, right? This is not a real ad or is it?

                  loathsome_dongeater@toots.matapacos.dogL This user is from outside of this forum
                  loathsome_dongeater@toots.matapacos.dogL This user is from outside of this forum
                  loathsome_dongeater@toots.matapacos.dog
                  wrote sidst redigeret af
                  #46

                  @finestructure @ketan @drahardja AI ads are unironically this cringe. My (least) favourite one was by Apple in which a wife forgets her husband's birthday, gets passively upset at her children for remembering and getting gifts, then uses AI to "gift" her husband something like a collage or montage of photos from her phone, something that phones create automatically these days.

                  finestructure@mastodon.socialF 1 Reply Last reply
                  0
                  • ketan@climatejustice.socialK ketan@climatejustice.social

                    The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

                    A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

                    https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

                    contrasocial@mastodon.socialC This user is from outside of this forum
                    contrasocial@mastodon.socialC This user is from outside of this forum
                    contrasocial@mastodon.social
                    wrote sidst redigeret af
                    #47

                    @ketan

                    Why is it shot like a horror movie?

                    1 Reply Last reply
                    0
                    • ketan@climatejustice.socialK ketan@climatejustice.social

                      The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

                      A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

                      https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

                      budududuroiu@hachyderm.ioB This user is from outside of this forum
                      budududuroiu@hachyderm.ioB This user is from outside of this forum
                      budududuroiu@hachyderm.io
                      wrote sidst redigeret af
                      #48

                      @ketan literally any other combination would've gotten the same response:

                      - roles reversed: showing whites as victims of "stealing work"
                      - monoracial (white): product promotes white supremacy
                      - monoracial (non-white): stereotyping X race as "plagiarisers"

                      Maybe we tone down on the idpol when we really need some class solidarity, eh?

                      misusecase@twit.socialM 1 Reply Last reply
                      0
                      • ketan@climatejustice.socialK ketan@climatejustice.social

                        The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

                        A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

                        https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

                        feral_3d@mastodon.socialF This user is from outside of this forum
                        feral_3d@mastodon.socialF This user is from outside of this forum
                        feral_3d@mastodon.social
                        wrote sidst redigeret af
                        #49

                        @ketan That's messed up.

                        1 Reply Last reply
                        0
                        • ketan@climatejustice.socialK ketan@climatejustice.social

                          The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

                          A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

                          https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

                          datguydavid@yiff.lifeD This user is from outside of this forum
                          datguydavid@yiff.lifeD This user is from outside of this forum
                          datguydavid@yiff.life
                          wrote sidst redigeret af
                          #50

                          @ketan
                          The gloves have come off, y'all

                          peachfront@mas.toP 1 Reply Last reply
                          0
                          • ketan@climatejustice.socialK ketan@climatejustice.social

                            The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

                            A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

                            https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

                            peachfront@mas.toP This user is from outside of this forum
                            peachfront@mas.toP This user is from outside of this forum
                            peachfront@mas.to
                            wrote sidst redigeret af
                            #51

                            @ketan

                            they even named him "kyle," is it satire or are they "honestly" this clueless 🤣

                            1 Reply Last reply
                            0
                            • paulcox@toot.walesP paulcox@toot.wales

                              @ketan I really hope the ad agency meant to do this and Microsoft just didn't get it

                              peachfront@mas.toP This user is from outside of this forum
                              peachfront@mas.toP This user is from outside of this forum
                              peachfront@mas.to
                              wrote sidst redigeret af
                              #52

                              @paulcox @ketan

                              i mean they almost had to...???

                              1 Reply Last reply
                              0
                              • hi_cial@donphan.socialH hi_cial@donphan.social

                                @monocularvision @ketan but the narrative and framing make it clear he's doing this after having a neg reaction to peers calling a coworker's beautiful

                                what is that if not asking ai to replicate what got his peer praised?

                                un_blaze@eldritch.cafeU This user is from outside of this forum
                                un_blaze@eldritch.cafeU This user is from outside of this forum
                                un_blaze@eldritch.cafe
                                wrote sidst redigeret af
                                #53

                                @hi_cial @monocularvision
                                He actually does "copy" the work, bottom roght of the screen you can see what he types.
                                Cf. https://mastodon.nzoss.nz/@bigblen/117481299155244444

                                1 Reply Last reply
                                0
                                • ketan@climatejustice.socialK ketan@climatejustice.social

                                  The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

                                  A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

                                  https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

                                  boltx@mastodon.socialB This user is from outside of this forum
                                  boltx@mastodon.socialB This user is from outside of this forum
                                  boltx@mastodon.social
                                  wrote sidst redigeret af
                                  #54

                                  @ketan This genuinely comes off as satire to me. Who thought this was an ad that would make people LIKE their product?

                                  1 Reply Last reply
                                  0
                                  • datguydavid@yiff.lifeD datguydavid@yiff.life

                                    @ketan
                                    The gloves have come off, y'all

                                    peachfront@mas.toP This user is from outside of this forum
                                    peachfront@mas.toP This user is from outside of this forum
                                    peachfront@mas.to
                                    wrote sidst redigeret af
                                    #55

                                    @datguydavid @ketan

                                    and so have the sheets...

                                    1 Reply Last reply
                                    0
                                    • ketan@climatejustice.socialK ketan@climatejustice.social

                                      The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

                                      A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

                                      https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

                                      michaelcoyote@mastodon.socialM This user is from outside of this forum
                                      michaelcoyote@mastodon.socialM This user is from outside of this forum
                                      michaelcoyote@mastodon.social
                                      wrote sidst redigeret af
                                      #56

                                      @ketan yikes

                                      1 Reply Last reply
                                      0
                                      • ketan@climatejustice.socialK ketan@climatejustice.social

                                        The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

                                        A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

                                        https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

                                        cyberlyra@hachyderm.ioC This user is from outside of this forum
                                        cyberlyra@hachyderm.ioC This user is from outside of this forum
                                        cyberlyra@hachyderm.io
                                        wrote sidst redigeret af
                                        #57

                                        @ketan Is this real???

                                        1 Reply Last reply
                                        0
                                        • loathsome_dongeater@toots.matapacos.dogL loathsome_dongeater@toots.matapacos.dog

                                          @finestructure @ketan @drahardja AI ads are unironically this cringe. My (least) favourite one was by Apple in which a wife forgets her husband's birthday, gets passively upset at her children for remembering and getting gifts, then uses AI to "gift" her husband something like a collage or montage of photos from her phone, something that phones create automatically these days.

                                          finestructure@mastodon.socialF This user is from outside of this forum
                                          finestructure@mastodon.socialF This user is from outside of this forum
                                          finestructure@mastodon.social
                                          wrote sidst redigeret af
                                          #58

                                          @loathsome_dongeater @ketan @drahardja Wow, that sounds terrible. That’s like a digital petrol station bouquet but with even less effort and therefore more of an insult.

                                          1 Reply Last reply
                                          0
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