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  3. The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

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  • ketan@climatejustice.socialK ketan@climatejustice.social

    The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

    A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

    https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

    samiamsam@mastodon.socialS This user is from outside of this forum
    samiamsam@mastodon.socialS This user is from outside of this forum
    samiamsam@mastodon.social
    wrote sidst redigeret af
    #38

    @ketan

    what the actual fuck is going on

    1 Reply Last reply
    0
    • ketan@climatejustice.socialK ketan@climatejustice.social

      The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

      A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

      https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

      knutson_brain@sfba.socialK This user is from outside of this forum
      knutson_brain@sfba.socialK This user is from outside of this forum
      knutson_brain@sfba.social
      wrote sidst redigeret af
      #39

      @ketan
      Then Kyle's boss fired Daniel and Kyle and turned to Copilot...

      1 Reply Last reply
      0
      • ketan@climatejustice.socialK ketan@climatejustice.social

        The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

        A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

        https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

        joltrast@mastodon.socialJ This user is from outside of this forum
        joltrast@mastodon.socialJ This user is from outside of this forum
        joltrast@mastodon.social
        wrote sidst redigeret af
        #40

        @ketan Wow, that is a wild take. This ad is aimed at CEOs and productivity managers, not users. CoPilot can make your employee's work mind-numbingly boring and irrelevant. Anyone can push a button #maskoff

        1 Reply Last reply
        0
        • ketan@climatejustice.socialK ketan@climatejustice.social

          The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

          A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

          https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

          monocularvision@mastodon.socialM This user is from outside of this forum
          monocularvision@mastodon.socialM This user is from outside of this forum
          monocularvision@mastodon.social
          wrote sidst redigeret af
          #41

          @ketan except he asks it to make his beautiful? I see nowhere that he asks AI to copy the other chart.

          hi_cial@donphan.socialH 1 Reply Last reply
          0
          • ketan@climatejustice.socialK ketan@climatejustice.social

            The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

            A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

            https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

            medeavanamonde@beige.partyM This user is from outside of this forum
            medeavanamonde@beige.partyM This user is from outside of this forum
            medeavanamonde@beige.party
            wrote sidst redigeret af
            #42

            @ketan @bridget

            As Deray says:
            WATCH WHITENESS WORK

            1 Reply Last reply
            0
            • ketan@climatejustice.socialK ketan@climatejustice.social

              The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

              A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

              https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

              hi_cial@donphan.socialH This user is from outside of this forum
              hi_cial@donphan.socialH This user is from outside of this forum
              hi_cial@donphan.social
              wrote sidst redigeret af
              #43

              @ketan the most 2026 usa ad ever, hand them an award

              1 Reply Last reply
              0
              • monocularvision@mastodon.socialM monocularvision@mastodon.social

                @ketan except he asks it to make his beautiful? I see nowhere that he asks AI to copy the other chart.

                hi_cial@donphan.socialH This user is from outside of this forum
                hi_cial@donphan.socialH This user is from outside of this forum
                hi_cial@donphan.social
                wrote sidst redigeret af
                #44

                @monocularvision @ketan but the narrative and framing make it clear he's doing this after having a neg reaction to peers calling a coworker's beautiful

                what is that if not asking ai to replicate what got his peer praised?

                un_blaze@eldritch.cafeU monocularvision@mastodon.socialM 2 Replies Last reply
                0
                • ketan@climatejustice.socialK ketan@climatejustice.social

                  The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

                  A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

                  https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

                  irfelixr@discuss.systemsI This user is from outside of this forum
                  irfelixr@discuss.systemsI This user is from outside of this forum
                  irfelixr@discuss.systems
                  wrote sidst redigeret af
                  #45

                  @ketan 💯

                  1 Reply Last reply
                  0
                  • finestructure@mastodon.socialF finestructure@mastodon.social

                    @ketan @drahardja This is satire, right? This is not a real ad or is it?

                    loathsome_dongeater@toots.matapacos.dogL This user is from outside of this forum
                    loathsome_dongeater@toots.matapacos.dogL This user is from outside of this forum
                    loathsome_dongeater@toots.matapacos.dog
                    wrote sidst redigeret af
                    #46

                    @finestructure @ketan @drahardja AI ads are unironically this cringe. My (least) favourite one was by Apple in which a wife forgets her husband's birthday, gets passively upset at her children for remembering and getting gifts, then uses AI to "gift" her husband something like a collage or montage of photos from her phone, something that phones create automatically these days.

                    finestructure@mastodon.socialF 1 Reply Last reply
                    0
                    • ketan@climatejustice.socialK ketan@climatejustice.social

                      The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

                      A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

                      https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

                      contrasocial@mastodon.socialC This user is from outside of this forum
                      contrasocial@mastodon.socialC This user is from outside of this forum
                      contrasocial@mastodon.social
                      wrote sidst redigeret af
                      #47

                      @ketan

                      Why is it shot like a horror movie?

                      1 Reply Last reply
                      0
                      • ketan@climatejustice.socialK ketan@climatejustice.social

                        The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

                        A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

                        https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

                        budududuroiu@hachyderm.ioB This user is from outside of this forum
                        budududuroiu@hachyderm.ioB This user is from outside of this forum
                        budududuroiu@hachyderm.io
                        wrote sidst redigeret af
                        #48

                        @ketan literally any other combination would've gotten the same response:

                        - roles reversed: showing whites as victims of "stealing work"
                        - monoracial (white): product promotes white supremacy
                        - monoracial (non-white): stereotyping X race as "plagiarisers"

                        Maybe we tone down on the idpol when we really need some class solidarity, eh?

                        misusecase@twit.socialM 1 Reply Last reply
                        0
                        • ketan@climatejustice.socialK ketan@climatejustice.social

                          The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

                          A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

                          https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

                          feral_3d@mastodon.socialF This user is from outside of this forum
                          feral_3d@mastodon.socialF This user is from outside of this forum
                          feral_3d@mastodon.social
                          wrote sidst redigeret af
                          #49

                          @ketan That's messed up.

                          1 Reply Last reply
                          0
                          • ketan@climatejustice.socialK ketan@climatejustice.social

                            The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

                            A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

                            https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

                            datguydavid@yiff.lifeD This user is from outside of this forum
                            datguydavid@yiff.lifeD This user is from outside of this forum
                            datguydavid@yiff.life
                            wrote sidst redigeret af
                            #50

                            @ketan
                            The gloves have come off, y'all

                            peachfront@mas.toP 1 Reply Last reply
                            0
                            • ketan@climatejustice.socialK ketan@climatejustice.social

                              The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

                              A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

                              https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

                              peachfront@mas.toP This user is from outside of this forum
                              peachfront@mas.toP This user is from outside of this forum
                              peachfront@mas.to
                              wrote sidst redigeret af
                              #51

                              @ketan

                              they even named him "kyle," is it satire or are they "honestly" this clueless 🤣

                              1 Reply Last reply
                              0
                              • paulcox@toot.walesP paulcox@toot.wales

                                @ketan I really hope the ad agency meant to do this and Microsoft just didn't get it

                                peachfront@mas.toP This user is from outside of this forum
                                peachfront@mas.toP This user is from outside of this forum
                                peachfront@mas.to
                                wrote sidst redigeret af
                                #52

                                @paulcox @ketan

                                i mean they almost had to...???

                                1 Reply Last reply
                                0
                                • hi_cial@donphan.socialH hi_cial@donphan.social

                                  @monocularvision @ketan but the narrative and framing make it clear he's doing this after having a neg reaction to peers calling a coworker's beautiful

                                  what is that if not asking ai to replicate what got his peer praised?

                                  un_blaze@eldritch.cafeU This user is from outside of this forum
                                  un_blaze@eldritch.cafeU This user is from outside of this forum
                                  un_blaze@eldritch.cafe
                                  wrote sidst redigeret af
                                  #53

                                  @hi_cial @monocularvision
                                  He actually does "copy" the work, bottom roght of the screen you can see what he types.
                                  Cf. https://mastodon.nzoss.nz/@bigblen/117481299155244444

                                  1 Reply Last reply
                                  0
                                  • ketan@climatejustice.socialK ketan@climatejustice.social

                                    The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

                                    A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

                                    https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

                                    boltx@mastodon.socialB This user is from outside of this forum
                                    boltx@mastodon.socialB This user is from outside of this forum
                                    boltx@mastodon.social
                                    wrote sidst redigeret af
                                    #54

                                    @ketan This genuinely comes off as satire to me. Who thought this was an ad that would make people LIKE their product?

                                    1 Reply Last reply
                                    0
                                    • datguydavid@yiff.lifeD datguydavid@yiff.life

                                      @ketan
                                      The gloves have come off, y'all

                                      peachfront@mas.toP This user is from outside of this forum
                                      peachfront@mas.toP This user is from outside of this forum
                                      peachfront@mas.to
                                      wrote sidst redigeret af
                                      #55

                                      @datguydavid @ketan

                                      and so have the sheets...

                                      1 Reply Last reply
                                      0
                                      • ketan@climatejustice.socialK ketan@climatejustice.social

                                        The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

                                        A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

                                        https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

                                        michaelcoyote@mastodon.socialM This user is from outside of this forum
                                        michaelcoyote@mastodon.socialM This user is from outside of this forum
                                        michaelcoyote@mastodon.social
                                        wrote sidst redigeret af
                                        #56

                                        @ketan yikes

                                        1 Reply Last reply
                                        0
                                        • ketan@climatejustice.socialK ketan@climatejustice.social

                                          The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

                                          A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

                                          https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

                                          cyberlyra@hachyderm.ioC This user is from outside of this forum
                                          cyberlyra@hachyderm.ioC This user is from outside of this forum
                                          cyberlyra@hachyderm.io
                                          wrote sidst redigeret af
                                          #57

                                          @ketan Is this real???

                                          1 Reply Last reply
                                          0
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