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  3. The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

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  • ketan@climatejustice.socialK ketan@climatejustice.social

    The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

    A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

    https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

    medeavanamonde@beige.partyM This user is from outside of this forum
    medeavanamonde@beige.partyM This user is from outside of this forum
    medeavanamonde@beige.party
    wrote sidst redigeret af
    #42

    @ketan @bridget

    As Deray says:
    WATCH WHITENESS WORK

    1 Reply Last reply
    0
    • ketan@climatejustice.socialK ketan@climatejustice.social

      The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

      A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

      https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

      hi_cial@donphan.socialH This user is from outside of this forum
      hi_cial@donphan.socialH This user is from outside of this forum
      hi_cial@donphan.social
      wrote sidst redigeret af
      #43

      @ketan the most 2026 usa ad ever, hand them an award

      1 Reply Last reply
      0
      • monocularvision@mastodon.socialM monocularvision@mastodon.social

        @ketan except he asks it to make his beautiful? I see nowhere that he asks AI to copy the other chart.

        hi_cial@donphan.socialH This user is from outside of this forum
        hi_cial@donphan.socialH This user is from outside of this forum
        hi_cial@donphan.social
        wrote sidst redigeret af
        #44

        @monocularvision @ketan but the narrative and framing make it clear he's doing this after having a neg reaction to peers calling a coworker's beautiful

        what is that if not asking ai to replicate what got his peer praised?

        un_blaze@eldritch.cafeU monocularvision@mastodon.socialM 2 Replies Last reply
        0
        • ketan@climatejustice.socialK ketan@climatejustice.social

          The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

          A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

          https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

          irfelixr@discuss.systemsI This user is from outside of this forum
          irfelixr@discuss.systemsI This user is from outside of this forum
          irfelixr@discuss.systems
          wrote sidst redigeret af
          #45

          @ketan 💯

          1 Reply Last reply
          0
          • finestructure@mastodon.socialF finestructure@mastodon.social

            @ketan @drahardja This is satire, right? This is not a real ad or is it?

            loathsome_dongeater@toots.matapacos.dogL This user is from outside of this forum
            loathsome_dongeater@toots.matapacos.dogL This user is from outside of this forum
            loathsome_dongeater@toots.matapacos.dog
            wrote sidst redigeret af
            #46

            @finestructure @ketan @drahardja AI ads are unironically this cringe. My (least) favourite one was by Apple in which a wife forgets her husband's birthday, gets passively upset at her children for remembering and getting gifts, then uses AI to "gift" her husband something like a collage or montage of photos from her phone, something that phones create automatically these days.

            finestructure@mastodon.socialF 1 Reply Last reply
            0
            • ketan@climatejustice.socialK ketan@climatejustice.social

              The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

              A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

              https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

              contrasocial@mastodon.socialC This user is from outside of this forum
              contrasocial@mastodon.socialC This user is from outside of this forum
              contrasocial@mastodon.social
              wrote sidst redigeret af
              #47

              @ketan

              Why is it shot like a horror movie?

              1 Reply Last reply
              0
              • ketan@climatejustice.socialK ketan@climatejustice.social

                The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

                A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

                https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

                budududuroiu@hachyderm.ioB This user is from outside of this forum
                budududuroiu@hachyderm.ioB This user is from outside of this forum
                budududuroiu@hachyderm.io
                wrote sidst redigeret af
                #48

                @ketan literally any other combination would've gotten the same response:

                - roles reversed: showing whites as victims of "stealing work"
                - monoracial (white): product promotes white supremacy
                - monoracial (non-white): stereotyping X race as "plagiarisers"

                Maybe we tone down on the idpol when we really need some class solidarity, eh?

                misusecase@twit.socialM 1 Reply Last reply
                0
                • ketan@climatejustice.socialK ketan@climatejustice.social

                  The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

                  A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

                  https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

                  feral_3d@mastodon.socialF This user is from outside of this forum
                  feral_3d@mastodon.socialF This user is from outside of this forum
                  feral_3d@mastodon.social
                  wrote sidst redigeret af
                  #49

                  @ketan That's messed up.

                  1 Reply Last reply
                  0
                  • ketan@climatejustice.socialK ketan@climatejustice.social

                    The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

                    A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

                    https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

                    datguydavid@yiff.lifeD This user is from outside of this forum
                    datguydavid@yiff.lifeD This user is from outside of this forum
                    datguydavid@yiff.life
                    wrote sidst redigeret af
                    #50

                    @ketan
                    The gloves have come off, y'all

                    peachfront@mas.toP 1 Reply Last reply
                    0
                    • ketan@climatejustice.socialK ketan@climatejustice.social

                      The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

                      A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

                      https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

                      peachfront@mas.toP This user is from outside of this forum
                      peachfront@mas.toP This user is from outside of this forum
                      peachfront@mas.to
                      wrote sidst redigeret af
                      #51

                      @ketan

                      they even named him "kyle," is it satire or are they "honestly" this clueless 🤣

                      1 Reply Last reply
                      0
                      • paulcox@toot.walesP paulcox@toot.wales

                        @ketan I really hope the ad agency meant to do this and Microsoft just didn't get it

                        peachfront@mas.toP This user is from outside of this forum
                        peachfront@mas.toP This user is from outside of this forum
                        peachfront@mas.to
                        wrote sidst redigeret af
                        #52

                        @paulcox @ketan

                        i mean they almost had to...???

                        1 Reply Last reply
                        0
                        • hi_cial@donphan.socialH hi_cial@donphan.social

                          @monocularvision @ketan but the narrative and framing make it clear he's doing this after having a neg reaction to peers calling a coworker's beautiful

                          what is that if not asking ai to replicate what got his peer praised?

                          un_blaze@eldritch.cafeU This user is from outside of this forum
                          un_blaze@eldritch.cafeU This user is from outside of this forum
                          un_blaze@eldritch.cafe
                          wrote sidst redigeret af
                          #53

                          @hi_cial @monocularvision
                          He actually does "copy" the work, bottom roght of the screen you can see what he types.
                          Cf. https://mastodon.nzoss.nz/@bigblen/117481299155244444

                          1 Reply Last reply
                          0
                          • ketan@climatejustice.socialK ketan@climatejustice.social

                            The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

                            A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

                            https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

                            boltx@mastodon.socialB This user is from outside of this forum
                            boltx@mastodon.socialB This user is from outside of this forum
                            boltx@mastodon.social
                            wrote sidst redigeret af
                            #54

                            @ketan This genuinely comes off as satire to me. Who thought this was an ad that would make people LIKE their product?

                            1 Reply Last reply
                            0
                            • datguydavid@yiff.lifeD datguydavid@yiff.life

                              @ketan
                              The gloves have come off, y'all

                              peachfront@mas.toP This user is from outside of this forum
                              peachfront@mas.toP This user is from outside of this forum
                              peachfront@mas.to
                              wrote sidst redigeret af
                              #55

                              @datguydavid @ketan

                              and so have the sheets...

                              1 Reply Last reply
                              0
                              • ketan@climatejustice.socialK ketan@climatejustice.social

                                The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

                                A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

                                https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

                                michaelcoyote@mastodon.socialM This user is from outside of this forum
                                michaelcoyote@mastodon.socialM This user is from outside of this forum
                                michaelcoyote@mastodon.social
                                wrote sidst redigeret af
                                #56

                                @ketan yikes

                                1 Reply Last reply
                                0
                                • ketan@climatejustice.socialK ketan@climatejustice.social

                                  The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

                                  A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

                                  https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

                                  cyberlyra@hachyderm.ioC This user is from outside of this forum
                                  cyberlyra@hachyderm.ioC This user is from outside of this forum
                                  cyberlyra@hachyderm.io
                                  wrote sidst redigeret af
                                  #57

                                  @ketan Is this real???

                                  1 Reply Last reply
                                  0
                                  • loathsome_dongeater@toots.matapacos.dogL loathsome_dongeater@toots.matapacos.dog

                                    @finestructure @ketan @drahardja AI ads are unironically this cringe. My (least) favourite one was by Apple in which a wife forgets her husband's birthday, gets passively upset at her children for remembering and getting gifts, then uses AI to "gift" her husband something like a collage or montage of photos from her phone, something that phones create automatically these days.

                                    finestructure@mastodon.socialF This user is from outside of this forum
                                    finestructure@mastodon.socialF This user is from outside of this forum
                                    finestructure@mastodon.social
                                    wrote sidst redigeret af
                                    #58

                                    @loathsome_dongeater @ketan @drahardja Wow, that sounds terrible. That’s like a digital petrol station bouquet but with even less effort and therefore more of an insult.

                                    1 Reply Last reply
                                    0
                                    • ketan@climatejustice.socialK ketan@climatejustice.social

                                      The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

                                      A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

                                      https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

                                      yacc143@mastodon.socialY This user is from outside of this forum
                                      yacc143@mastodon.socialY This user is from outside of this forum
                                      yacc143@mastodon.social
                                      wrote sidst redigeret af
                                      #59

                                      @ketan
                                      Beside the embarrassing and cringeworthy aspects.

                                      It also shows exactly how not to use an "ai assistant".

                                      That's like throwing dice on that rather mediocre Copilot thingy.

                                      lunarloony@dosgame.clubL 1 Reply Last reply
                                      0
                                      • ketan@climatejustice.socialK ketan@climatejustice.social

                                        The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

                                        A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

                                        https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

                                        andycallisto@tech.lgbtA This user is from outside of this forum
                                        andycallisto@tech.lgbtA This user is from outside of this forum
                                        andycallisto@tech.lgbt
                                        wrote sidst redigeret af
                                        #60

                                        @ketan Now I feel obligated to send a link to a YTP of Ballmer selling Windows 1.0
                                        https://youtu.be/DSxppbyj1gw

                                        1 Reply Last reply
                                        0
                                        • ketan@climatejustice.socialK ketan@climatejustice.social

                                          The first genuinely honest ad for generative AI I've ever seen, from Microsoft / CoPilot

                                          A mediocre white guy sees his non-white colleague getting praised for good work, he asks AI to *literally copy it*, and then he gets all the praise instead:

                                          https://www.ispot.tv/ad/SoDi/microsoft-copilot-competitive

                                          mewsleah@meow.socialM This user is from outside of this forum
                                          mewsleah@meow.socialM This user is from outside of this forum
                                          mewsleah@meow.social
                                          wrote sidst redigeret af
                                          #61

                                          @ketan i wonder how many eyes that ad passed through before it was approved for release, that not one of them went "hang on... what are we actually saying here?"

                                          1 Reply Last reply
                                          0
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