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  3. Do you remember the surprise announcement of a new social network in Davos this past January?

Do you remember the surprise announcement of a new social network in Davos this past January?

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wsocialblueskyopenwashing
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  • _elena@mastodon.social_ _elena@mastodon.social

    Regarding my W Social exposé: it was months in the making and I could have written a LOT more, showing additional examples of technical blunders, but I kept it "brief" at 3500 words 😅

    I ran out of characters to tag all the awesome people I mentioned in the piece: @doktorzjivago (thanks for the top notch meme), @tom @mapache and @Em0nM4stodon

    And special thanks to people who volunteered to proof-read a draft and gave me fantastic feedback: @bitzero and @DataKnightmare

    It takes a village ❤️

    castrillo@mastodon.onlineC This user is from outside of this forum
    castrillo@mastodon.onlineC This user is from outside of this forum
    castrillo@mastodon.online
    wrote sidst redigeret af
    #17

    @_elena wow, very nice post, Elena! You really nailed it 😆. I think in 2026, it’s pretty hard to sweep things like what you found under the rug. In the EU digital community—like we have on Mastodon—we sniff out things, kind of like opening Pandora’s boxes, much faster 👌

    _elena@mastodon.social_ 1 Reply Last reply
    0
    • _elena@mastodon.social_ _elena@mastodon.social

      Do you remember the surprise announcement of a new social network in Davos this past January? Something that promised to be the "first" European social network?

      Its name is #WSocial and it's a fork of #Bluesky. Its founders have ties with European politicians - but there is no official involvement by the EU.

      You wouldn't know any of this from media reports because they all rehashed their talking points. So I wrote a post about it, dispelling some myths:

      https://blog.elenarossini.com/w-social-uncovered-the-reality-behind-the-hype/

      #OpenWashing

      thecomfortablespotpodcast@mastodon.socialT This user is from outside of this forum
      thecomfortablespotpodcast@mastodon.socialT This user is from outside of this forum
      thecomfortablespotpodcast@mastodon.social
      wrote sidst redigeret af
      #18

      @_elena the worst thing about WSocial is that it's criminaly boring.

      1 Reply Last reply
      0
      • _elena@mastodon.social_ This user is from outside of this forum
        _elena@mastodon.social_ This user is from outside of this forum
        _elena@mastodon.social
        wrote sidst redigeret af
        #19

        @MrLee someone back in January registered w-social.eu and created a website encouraging people to check out the Fediverse. Sadly it's offline now but you can still see it via the Internet Archive: https://web.archive.org/web/20260122071830/https://w-social.eu/

        1 Reply Last reply
        0
        • _elena@mastodon.social_ _elena@mastodon.social

          Do you remember the surprise announcement of a new social network in Davos this past January? Something that promised to be the "first" European social network?

          Its name is #WSocial and it's a fork of #Bluesky. Its founders have ties with European politicians - but there is no official involvement by the EU.

          You wouldn't know any of this from media reports because they all rehashed their talking points. So I wrote a post about it, dispelling some myths:

          https://blog.elenarossini.com/w-social-uncovered-the-reality-behind-the-hype/

          #OpenWashing

          keul@fosstodon.orgK This user is from outside of this forum
          keul@fosstodon.orgK This user is from outside of this forum
          keul@fosstodon.org
          wrote sidst redigeret af
          #20

          @_elena great spelunking!

          1 Reply Last reply
          0
          • _elena@mastodon.social_ _elena@mastodon.social

            Do you remember the surprise announcement of a new social network in Davos this past January? Something that promised to be the "first" European social network?

            Its name is #WSocial and it's a fork of #Bluesky. Its founders have ties with European politicians - but there is no official involvement by the EU.

            You wouldn't know any of this from media reports because they all rehashed their talking points. So I wrote a post about it, dispelling some myths:

            https://blog.elenarossini.com/w-social-uncovered-the-reality-behind-the-hype/

            #OpenWashing

            gelbphoenix@social.gelbphoenix.deG This user is from outside of this forum
            gelbphoenix@social.gelbphoenix.deG This user is from outside of this forum
            gelbphoenix@social.gelbphoenix.de
            wrote sidst redigeret af
            #21

            This is a very good exposé, @_elena. And W Social like this looks like an (un-)intentional attempt to weaken the upcoming European digital sovereignty.

            _elena@mastodon.social_ 1 Reply Last reply
            0
            • _elena@mastodon.social_ _elena@mastodon.social

              Do you remember the surprise announcement of a new social network in Davos this past January? Something that promised to be the "first" European social network?

              Its name is #WSocial and it's a fork of #Bluesky. Its founders have ties with European politicians - but there is no official involvement by the EU.

              You wouldn't know any of this from media reports because they all rehashed their talking points. So I wrote a post about it, dispelling some myths:

              https://blog.elenarossini.com/w-social-uncovered-the-reality-behind-the-hype/

              #OpenWashing

              atomictangerine@c.imA This user is from outside of this forum
              atomictangerine@c.imA This user is from outside of this forum
              atomictangerine@c.im
              wrote sidst redigeret af
              #22

              @_elena Never heard of W Social, but thank you for your critical analysis! What do you think about Eurosky?

              1 Reply Last reply
              0
              • gelbphoenix@social.gelbphoenix.deG gelbphoenix@social.gelbphoenix.de

                This is a very good exposé, @_elena. And W Social like this looks like an (un-)intentional attempt to weaken the upcoming European digital sovereignty.

                _elena@mastodon.social_ This user is from outside of this forum
                _elena@mastodon.social_ This user is from outside of this forum
                _elena@mastodon.social
                wrote sidst redigeret af
                #23

                @gelbphoenix thank you Lina! And I LOVED your post about Bluesky/ATproto and mention it all the time 🙂

                1 Reply Last reply
                0
                • _elena@mastodon.social_ _elena@mastodon.social

                  @michaelmathy

                  ee@mastodon.nlE This user is from outside of this forum
                  ee@mastodon.nlE This user is from outside of this forum
                  ee@mastodon.nl
                  wrote sidst redigeret af
                  #24

                  @_elena honestly, looking at those sites, it seems W Social has investors behind it and has purchased press releases. And only then some real media picked up on it.

                  _elena@mastodon.social_ 1 Reply Last reply
                  0
                  • ee@mastodon.nlE ee@mastodon.nl

                    @_elena honestly, looking at those sites, it seems W Social has investors behind it and has purchased press releases. And only then some real media picked up on it.

                    _elena@mastodon.social_ This user is from outside of this forum
                    _elena@mastodon.social_ This user is from outside of this forum
                    _elena@mastodon.social
                    wrote sidst redigeret af
                    #25

                    @ee 🎯🎯🎯

                    ee@mastodon.nlE 1 Reply Last reply
                    0
                    • _elena@mastodon.social_ _elena@mastodon.social

                      @ee 🎯🎯🎯

                      ee@mastodon.nlE This user is from outside of this forum
                      ee@mastodon.nlE This user is from outside of this forum
                      ee@mastodon.nl
                      wrote sidst redigeret af
                      #26

                      @_elena seeing how gullible people on X are, though, is really something...

                      https://xcancel.com/pubity/status/2014436220961423382

                      _elena@mastodon.social_ 1 Reply Last reply
                      0
                      • ee@mastodon.nlE ee@mastodon.nl

                        @_elena seeing how gullible people on X are, though, is really something...

                        https://xcancel.com/pubity/status/2014436220961423382

                        _elena@mastodon.social_ This user is from outside of this forum
                        _elena@mastodon.social_ This user is from outside of this forum
                        _elena@mastodon.social
                        wrote sidst redigeret af
                        #27

                        @ee I know! 😤 I'm telling you, the first ten days there was ZERO fact-checking being done... and so this myth has kept circulating

                        ee@mastodon.nlE 1 Reply Last reply
                        0
                        • _elena@mastodon.social_ _elena@mastodon.social

                          @ee I know! 😤 I'm telling you, the first ten days there was ZERO fact-checking being done... and so this myth has kept circulating

                          ee@mastodon.nlE This user is from outside of this forum
                          ee@mastodon.nlE This user is from outside of this forum
                          ee@mastodon.nl
                          wrote sidst redigeret af
                          #28

                          @_elena aaaaaargggggggghhh I'm sorry you had to go through that!

                          1 Reply Last reply
                          0
                          • _elena@mastodon.social_ _elena@mastodon.social

                            Do you remember the surprise announcement of a new social network in Davos this past January? Something that promised to be the "first" European social network?

                            Its name is #WSocial and it's a fork of #Bluesky. Its founders have ties with European politicians - but there is no official involvement by the EU.

                            You wouldn't know any of this from media reports because they all rehashed their talking points. So I wrote a post about it, dispelling some myths:

                            https://blog.elenarossini.com/w-social-uncovered-the-reality-behind-the-hype/

                            #OpenWashing

                            michelpatrice@jasette.facil.servicesM This user is from outside of this forum
                            michelpatrice@jasette.facil.servicesM This user is from outside of this forum
                            michelpatrice@jasette.facil.services
                            wrote sidst redigeret af
                            #29

                            @_elena

                            Après cinéaste et photographe, tu pourrais maintenant ajouter journaliste d'enquête.

                            Merci pour cet article très fouillé et très recherché.

                            _elena@mastodon.social_ 1 Reply Last reply
                            0
                            • michelpatrice@jasette.facil.servicesM michelpatrice@jasette.facil.services

                              @_elena

                              Après cinéaste et photographe, tu pourrais maintenant ajouter journaliste d'enquête.

                              Merci pour cet article très fouillé et très recherché.

                              _elena@mastodon.social_ This user is from outside of this forum
                              _elena@mastodon.social_ This user is from outside of this forum
                              _elena@mastodon.social
                              wrote sidst redigeret af
                              #30

                              @MichelPatrice hahaha merci Michel ! 😂

                              1 Reply Last reply
                              0
                              • _elena@mastodon.social_ _elena@mastodon.social

                                Do you remember the surprise announcement of a new social network in Davos this past January? Something that promised to be the "first" European social network?

                                Its name is #WSocial and it's a fork of #Bluesky. Its founders have ties with European politicians - but there is no official involvement by the EU.

                                You wouldn't know any of this from media reports because they all rehashed their talking points. So I wrote a post about it, dispelling some myths:

                                https://blog.elenarossini.com/w-social-uncovered-the-reality-behind-the-hype/

                                #OpenWashing

                                feyter@mastodon.gamedev.placeF This user is from outside of this forum
                                feyter@mastodon.gamedev.placeF This user is from outside of this forum
                                feyter@mastodon.gamedev.place
                                wrote sidst redigeret af
                                #31

                                @_elena At least for me it's clear... W social is a financial project to grap some founding money. It's not a project with European sovereignty in mind or with sovereignty for Europeans.

                                Therefore, it should be avoided.

                                _elena@mastodon.social_ 1 Reply Last reply
                                0
                                • _elena@mastodon.social_ _elena@mastodon.social

                                  Do you remember the surprise announcement of a new social network in Davos this past January? Something that promised to be the "first" European social network?

                                  Its name is #WSocial and it's a fork of #Bluesky. Its founders have ties with European politicians - but there is no official involvement by the EU.

                                  You wouldn't know any of this from media reports because they all rehashed their talking points. So I wrote a post about it, dispelling some myths:

                                  https://blog.elenarossini.com/w-social-uncovered-the-reality-behind-the-hype/

                                  #OpenWashing

                                  johan@social.codefor.nlJ This user is from outside of this forum
                                  johan@social.codefor.nlJ This user is from outside of this forum
                                  johan@social.codefor.nl
                                  wrote sidst redigeret af
                                  #32

                                  @_elena cc @FediVariety

                                  1 Reply Last reply
                                  0
                                  • _elena@mastodon.social_ _elena@mastodon.social

                                    Do you remember the surprise announcement of a new social network in Davos this past January? Something that promised to be the "first" European social network?

                                    Its name is #WSocial and it's a fork of #Bluesky. Its founders have ties with European politicians - but there is no official involvement by the EU.

                                    You wouldn't know any of this from media reports because they all rehashed their talking points. So I wrote a post about it, dispelling some myths:

                                    https://blog.elenarossini.com/w-social-uncovered-the-reality-behind-the-hype/

                                    #OpenWashing

                                    bjornw@mastodon.socialB This user is from outside of this forum
                                    bjornw@mastodon.socialB This user is from outside of this forum
                                    bjornw@mastodon.social
                                    wrote sidst redigeret af
                                    #33

                                    @_elena thank you, for doing the work journalism / media should have been doing!

                                    _elena@mastodon.social_ 1 Reply Last reply
                                    0
                                    • _elena@mastodon.social_ _elena@mastodon.social

                                      Do you remember the surprise announcement of a new social network in Davos this past January? Something that promised to be the "first" European social network?

                                      Its name is #WSocial and it's a fork of #Bluesky. Its founders have ties with European politicians - but there is no official involvement by the EU.

                                      You wouldn't know any of this from media reports because they all rehashed their talking points. So I wrote a post about it, dispelling some myths:

                                      https://blog.elenarossini.com/w-social-uncovered-the-reality-behind-the-hype/

                                      #OpenWashing

                                      alpacamale@social.cologneA This user is from outside of this forum
                                      alpacamale@social.cologneA This user is from outside of this forum
                                      alpacamale@social.cologne
                                      wrote sidst redigeret af
                                      #34

                                      @_elena Monet being like: Am I a joke to you?

                                      1 Reply Last reply
                                      0
                                      • _elena@mastodon.social_ _elena@mastodon.social

                                        Do you remember the surprise announcement of a new social network in Davos this past January? Something that promised to be the "first" European social network?

                                        Its name is #WSocial and it's a fork of #Bluesky. Its founders have ties with European politicians - but there is no official involvement by the EU.

                                        You wouldn't know any of this from media reports because they all rehashed their talking points. So I wrote a post about it, dispelling some myths:

                                        https://blog.elenarossini.com/w-social-uncovered-the-reality-behind-the-hype/

                                        #OpenWashing

                                        simonzerafa@infosec.exchangeS This user is from outside of this forum
                                        simonzerafa@infosec.exchangeS This user is from outside of this forum
                                        simonzerafa@infosec.exchange
                                        wrote sidst redigeret af
                                        #35

                                        @_elena

                                        I've also seen references to a BlackSky SM platform which seems to be another Bluesky clone? 🙂🤷‍♂️

                                        mellifluousbox@mastodon.socialM 1 Reply Last reply
                                        0
                                        • _elena@mastodon.social_ _elena@mastodon.social

                                          Regarding my W Social exposé: it was months in the making and I could have written a LOT more, showing additional examples of technical blunders, but I kept it "brief" at 3500 words 😅

                                          I ran out of characters to tag all the awesome people I mentioned in the piece: @doktorzjivago (thanks for the top notch meme), @tom @mapache and @Em0nM4stodon

                                          And special thanks to people who volunteered to proof-read a draft and gave me fantastic feedback: @bitzero and @DataKnightmare

                                          It takes a village ❤️

                                          pepijn@mastodon.onlineP This user is from outside of this forum
                                          pepijn@mastodon.onlineP This user is from outside of this forum
                                          pepijn@mastodon.online
                                          wrote sidst redigeret af
                                          #36

                                          @_elena Thanks! Let's hope the message lands!

                                          Journalism has been disappointing. One journalist picking up on it was working for Dutch NOS. On launch she asked "Bluesky fork?" and got shut down with a "we'll share tech details later". ⏰🔔

                                          >Eurosky .. carefully planned out,

                                          But also dishonest. Eurosky is an offshoot from a failed global grift now trying the Europe angle.

                                          On launch I emailed back-and-forth with them multiple times to fix their privacy policy. Even now they make false claims.

                                          1 Reply Last reply
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